Social Media Marketing
Your Social Business
Social media is woven into the fabric of everyone’s lives, including your prospects, customers, vendors and employees. The power of social communication has vast implications for your business, from shaping perception of your brand to improving internal communication and collaboration—even building an army of advocates to extend your company’s reach in the marketplace and keep you competitive. Here’s how we help you build profitable social relationships:
Competitive Assessment & Listening
What can you learn from a competitor’s efforts? Before creating a social media strategy, our team does a robust analysis of your competitive environment and a listening campaign to give us initial ideas on how to stand out and be innovative.
After competitive analysis of industry and niche leaders, we identify key social channels and develop a written plan for integrating social into your existing marketing efforts. We also review your blog strategy, social ad strategy and media sharing tactics.
After the assessment and planning stage, we develop a comprehensive content calendar and social assets, including profile development, blog and social posts, infographics and/or other creative.
Most platforms now require a certain amount of advertising to build audience and maintain visibility. We’ll work with you to set up a budget, then develop, manage and analyze your social ad campaigns—making adjustments as needed.
Our social team finds prospects for you based on an analysis of your target audience. Then we do the initial engagement before handing them off to you for following up. Utilizing our suite of tools, we drive targeted leads to your social profiles.
If needed, we offer on-site or virtual training for your team, covering an introduction to social media, best practices, social networking engagement strategy and how to optimize each of the major social media channels.