Title:How to Document Your Plant in Days Instead of Weeks with 3D Laser Scanning
Client: Leica Geosystems, part of Hexagon, creates technology to help professionals capture, analyze and present spatial information.
Background: We wrote this e-book for Leica Geosystems to generate leads with the technical managers who typically spearhead the initiative to purchase a 3D scanner and software. They are a natural target for content marketing since they are avid consumers of online information. The e-book talks about the advantages of 3D laser scanner and includes a short synopsis of Leica HDS laser scanners. We used publications that targeted this niche to promote the e-book and generate leads.