Title: A Step-by-Step Guide to Creating Engaging Omni-Channel Customer Experiences
Client: Hero Digital, a customer experience agency that partners with brands to design and execute omni-channel strategies that get results.
Background: Hero Digital used this guide to generate leads and demonstrate their thought
leadership in omni-channel customer experiences. While there is much theoretical
information on the web about omni-channel experiences, we identified a gap: Practical
step-by-step advice on how to get started on the path to engaging omni-channel customer
experiences. Thus, by creating this guide, Hero Digital was able to serve their potential
customers’ information needs, assist them in overcoming the fears of getting started and
demonstrate the knowledge that comes from hands-on experience.