The Great Online Display Advertising Guide
This ebook explains in an easy-to-read format how to plan, buy, and measure display and mobile campaigns — B2B and B2C, Desktop and Mobile, all are covered. Learn How Display Drives Traffic.
Among the topics covered:
Stating the case for display as a relevant advertising strategy
Ad servers- publisher servers: How ads are served to you
A tour of acronyms: DSP, DMP, SSP, RTB, plus programmatic concepts
Campaign planning and KPIs to measure
Targeting tactics and retargeting overview
Mobile web and app campaigns
Campaign optimization strategies
A tour of the Google Display Network platform B2B topics; lead nurturing, native advertising, LinkedIn advertising
Display measurement; View-through conversions, multi-channel funnels, attribution modeling
