Description: White Paper
Title: How to Ensure Your IT Infrastructure Optimizes User’s Experiences and Minimizes Cost
Client: Galileo Performance Explorer, created by The ATS Group, is a cloud-based infrastructure performance management suite.
Background: This white paper, written for Galileo, a division of ATS Group, is used to generate leads with IT leaders at enterprise organizations. It addresses two problems at the forefront of their minds — the need to make the user experience better than ever while dealing with flat or shrinking budgets. By providing advice to help with the target audience’s problems, it positions Galileo’s top management as thought leaders and builds trust. Also, it provides a quick summary of how Galileo’s product, a cloud-based IT infrastructure monitoring tool, can help to solve the issues. We promote this white paper through targeted pay-per-click ads and content syndication. Leads generated from it are nurtured via email and telemarketing until they are ready to buy.