Marketing Automation: The Ultimate Guide- The Process; The Content; The Benefits
This ebook sets the stage of why and how marketing automation will contribute to increasing sales efficiency, generating quality leads, and nurturing leads into sales. The eBook makes a compelling argument on how quality content is key for lead generation and sales. We show how to create a content map and target content to your buyers. Then, with that content, how marketing automation targets prospects until they become sales-ready.