An Introduction to Marketing Automation-The Process, The Content, The Benefits

Marketing Automation: The Ultimate Guide- The Process; The Content; The Benefits

This ebook sets the stage of why and how marketing automation will contribute to increasing sales efficiency, generating quality leads, and nurturing leads into sales. The eBook makes a compelling argument on how quality content is key for lead generation and sales. We show how to create a content map and target content to your buyers. Then, with that content, how marketing automation targets prospects until they become sales-ready.

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Highlights:

The case for marketing automation
Key industry stats on the benefits of lead nurturing
How to create a lead nurturing email campaign
How to score leads
How to attract prospects via content
How to create buyer personas and match content to their purchase cycles
What can be measured
How marketing automation syncs with CRMs.
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