Description: eBook

Title: 10 Kick-Butt Adventures

Client: AGIA Affinity is an administrator of insurance and non-insurance benefit programs for over 100 affinity groups.

Background: We wrote this e-book for AGIA Affinity to help them to generate interest in their NRA insurance affiliate program. It was designed to appeal to well-defined personas — family oriented outdoorsmen who enjoy traveling. It ends with a soft sell about the NRA’s belief in freedom and a call to action to “kick cancer to the curb” by exploring NRA Endorsed Member Benefits.

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