Title: 10 Kick-Butt Adventures
Client: AGIA Affinity is an administrator of insurance and non-insurance benefit programs for over 100 affinity groups.
Background: We wrote this e-book for AGIA Affinity to help them to generate interest in their NRA insurance affiliate program. It was designed to appeal to well-defined personas — family oriented outdoorsmen who enjoy traveling. It ends with a soft sell about the NRA’s belief in freedom and a call to action to “kick cancer to the curb” by exploring NRA Endorsed Member Benefits.