A Strategic Guide to Lead Generation Using Pay-Per-Click Search Engine Marketing with Google Adwords

A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.

A first of it’s kind. Download the only eBook dedicated to generating leads and sales opportunities using Google Adwords and paid search marketing. Packed with useful strategies and tactics, the eBook will show you our approaches to increasing conversions, building revenue and increasing ROI utilizing this important channel.

Among the topics covered:

Developing a search strategy via the buying funnel
Utilizing Salesforce, marketing automation, and dashboards to measure cost-per-opportunities and ROI
Keyword Strategy
Bidding Strategy
Quality Score Management
Writing Effective Ads that Generate Leads
Landing Page and Conversion Optimization
Measurement and Analytics