Founder, Chief Lead Generation Strategist and Online Media Buyer
Paul is a seasoned marketing vet of over 30 years. Experienced in B2B marketing as well as B2C, Paul can step in and help plan and optimize marketing and lead generation programs within almost any industry. His vision is to help companies with thoughtful marketing strategy and tactics that cover the entire buying funnel.
As a former Media Director at full-service ad agencies, Paul has managed large media and demand generation programs successfully with an eye on maximizing ROI. Paul’s experience covers SEO, paid search, social media, online display, app marketing, and marketing automation management.
For more than 30 years, Paul has been building strategic, comprehensive multi-media marketing campaigns that get results. In the last few years, Paul has become a national thought leader on lead generation and content marketing. His vast and versatile marketing experience spans the fields of healthcare, financial services, business-to-business, economic development, technology, retail, automotive, and tourism.
He is a professional that believes in developing effective win-win business partnerships, and as such he always employs a consultative, team approach when working with clients and business partners.
His passions include all forms of music (an avid collector), Philly sports, the arts, exploring new cities, and of course, technology.