Execute Your Marketing Programs More Successfully and Achieve Your Objectives

with NuSpark Consultant Services

Overview Video

You’ve spent months developing a flawless strategic marketing plan. Now you’re under heavy pressure to produce the best results possible.

If you execute the plan well, you’ll awaken its full potential and achieve your goals. If not, it’ll be a bumpy ride.

Sadly, turning your digital marketing strategy into an optimized, efficient machine that drives leads and sales is easier said than done.

Why You Need Help

Many companies are resource-starved. Plus, their teams include marketing generalists who have a broad but not deep knowledge of marketing disciplines. Thus, they need specialists to guide the way.

Other companies have bright young tacticians who do not have the experience that enables them to squeeze every last drop of value out of their programs.

To ensure you’re doing the right things the right way, you need marketing quality assurance. That’s where NuSpark Marketing comes in. Our strategic marketing consulting services includes expert recommendations after a laser-focused evaluation process of your entire revenue-generation programs.

As an integral part of your marketing team, we’ll sculpt and polish your programs, from strategy to implementation, so that they produce leads and demand like clockwork. Our goal is not to replace your team or vendors, but to act as another pair of eyes … experienced eyes.

Who Is NuSpark Marketing?

We’ve been building and optimizing marketing programs for decades (yes, we’re all over 50). So you can rely on us to consult with you and members of your team to implement your plan. Whether it’s B2B, B2C or e-commerce, we’ve done it.

Paul Mosenson
Founder/President

Oversees the overall campaign strategies including media plans, search campaigns, lead generation, offers & CTAs, and is an analytics guru. Also runs NuSpark Media.

Carolyn Frith
Executive Director, Content
Ken ParcherKen Parcher
Creative Director

How Do We Work?

Acting as your Chief Advertising Officer or Chief Demand Generation Officer, or simply your consulting team, the NuSpark Marketing experts will work as a conduit between your marketing team and your agencies, fractional CMOs and branding consultants.

As an extension of your team, we participate in team meetings, setting priorities and reporting on outcomes.

Overview Video

What Can We Do for You?

We’ll review and help you optimize your advertising, marketing, and demand generation programs, including:

  • Website Assessment — gauge the quality of your site’s “convincing content” as well as UX/UI design & SEO
  • Defining Target Markets and Buyers — assess your buyer personas and help you understand your buyer’s needs and challenges
  • Content Strategy and Execution — evaluate your content assets and map them to the buying process and channels to reach target buyers during the buying journey
  • Media Plan — review of your messages and offers as well as how you implement them through media channels such as search, display, publishers, social, email, content syndication and more
  • Conversion and Nurture — appraise your landing pages and nurturing sequences to ensure they segue logically from “interest” to “consideration” to “decision”
  • Analytics and Measurement — examine and recommend key performance metrics such as cost-per-lead, cost-per-sale, conversion rate and ROI projections

Who Benefits From Our Consulting Services?

  • Companies that have a marketing team that needs executive-level guidance, perspective and leadership to enable them to hone their tactics and measurement techniques
  • CEOs and executive marketers who want an independent perspective on their business, demand generation tactics, and conversion/offer approaches.

Sound Interesting?

Get in touch with us and learn how our consulting services can help you jump start your marketing results.

 

NuSpark has been extremely valuable with helping us develop a comprehensive demand generation plan in the United States and Europe.

Jeff Kalter, CEO, 3D2B

NuSpark facilitated all our needs in our initial foray into internet advertising.

Ken Miller, VP of Marketing, Perry Videx Corporation

From the start Paul and his NuSpark Marketing team have impressed me with their ability to quickly become team players and a strategic partner vs. just another vendor.

Charlie Born, Advisory CMO

Get in Touch