Demand Generation & Content Marketing

A Comprehensive Approach to Generating Leads

Demand generation includes all marketing activities that create awareness about your company, industry and products/services. It includes a mix of inbound and outbound marketing, and feeds your lead generation efforts.

Content development and promotion is the largest piece of demand gen, with the goals of brand awareness, positioning and thought leadership. At NuSpark, our content experts develop strategy, create assets and use a variety of promotion and syndication tools to get your content out there and producing results.

Our content marketing services include:

Buyer Personas

Before you start writing, you need to know everything you possibly can about your ideal readers. We interview your customers, prospects and sales staff to develop an in-depth profile of your target customers that uncovers not just demographic data, but psychographics as well. We find out what motivates them, what attracts them and what makes them tick—so your content development will fall on the right ears at the right time and in the right channels. Learn More…

Content Strategy

Research from the Content Marketing Institute shows only 35% of B2B marketers have a documented content strategy. And yet, of those who claim to be implementing content marketing successfully, 60% have a documented strategy. Once your buyer personas are developed, we’ll develop a strategy to create, map, promote and measure the effectiveness of your content assets. Learn More…

Content Development

Perhaps you don’t have the time or the resources to write, design and produce the kinds of content you’ll need to stay competitive. That’s ok, we can do it for you. Whether we create a few pieces to fill in the gaps in your content strategy or deliver the whole enchilada, we guarantee well-targeted assets that build awareness, stimulate interest and foster buying decisions. Learn More…

Our Process