To attract quality leads, you need content that’s useful, engaging and unique. But how do you know what your prospects want to read or watch? How can you ensure your content stands out?
That’s where we can help.
We start our content creation process by developing personas—profiles of typical clients that describe their journey from awareness to purchase. These personas explore the questions prospects ask and the content they consume throughout the buying cycle.
Also, we survey the competitive landscape to discover the content your competitors offer … and what they’ve missed. Then, we develop a content strategy and content map that shows the content your audience is seeking and how to move them step by step from ‘awareness’ to ‘client.’ Annddd… we don’t leave you high and dry with a long list of content to-dos. We create the content—everything from e-books and blog posts to infographics and videos.
By offering tasty, nutritious content that your target audience hungers for, we’ll build a robust, healthy lead generation program for you.
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