Lead nurturing is the process of building relationships with qualified prospects regardless of their readiness to buy, with the goal of earning their business when they are ready to purchase.
You have leads. It’s too bad most are not ready for sales. In fact, based on industry average, 85% of leads that enter your funnel are not ready to purchase. To succeed in business you need a plan to nurture those leads into sales. The science behind selling says everyone engages in a series of steps before making a purchase:
- Defining a problem that needs to be solved
- Educating themselves about potential solutions
- Determining the appropriate course of action to solve the problem
Lead nurturing helps companies maintain a continuous dialogue with potential customers at each stage of their buying journey. While most companies focus on generating leads into the “top of the funnel,” they don’t have an adequate system to handle non-sales-ready leads, and those that are deemed “not-qualified” are being lost. Why throw them away? Many of those leads could easily be qualified within six months to two years provided they are nurtured through their individual buying cycles.
We help firms put together robust lead nurturing or drip email campaigns, typically via marketing automation platforms to help qualify leads that would otherwise be lost. Lead Nurturing programs can be complex to implement; however, we’re experts at managing the selection and implementation of marketing automation systems that transform leads into sales opportunities.
Nurture drip campaigns increase prospect engagement, and the experienced team at NuSpark Marketing will assist you in setting up campaigns that turn engaged prospects into customers.