Content Syndication Services: Generate Cost-effective Leads

According to industry studies, more than 90 percent of B2B buyers consult a white paper or case study before contacting a vendor regarding a purchase. Content syndication is one of the most cost-effective ways to leverage your investment in white papers, analyst reports, or other informational content. It makes your content assets easily accessible to potential prospects looking for information related to the business problem that your product or service solves.

Content syndication is distributing content through publishers that require prospect registration to capture contact information. Typically you would define filters so that you would only receive qualified leads.

Managing a content syndication program is complex. It involves managing vendors, content feeds, cost-per-lead negotiation, and tracking. Because of this, NuSpark Marketing offers a content syndication placement service which handles these tasks. All you have to do is follow up on the leads.


  • Discovery

    We ascertain your lead quantity goals, and the lead criteria or filters, for example, titles, seniority, company size and industries.

  • Planning

    We then research options and negotiate cost-per-lead rates with the multitude of vendors who work with us. Some of our partners include Madison Logic, Netline, eMedia, IDGTech, TechTarget, plus many local B2B publishers.

  • Implementation

    We manage every element of your campaign — vendor negotiation, writing abstracts, content placement, validating leads, and delivering the leads instantly to your team, usually via email or with a feed into your marketing automation.

  • Optimization

    We monitor the programs constantly, and make tweaks along the way, to ensure you’re getting the most qualified leads at the best prices.

At NuSpark Marketing, we have found content syndication to be a great way to generate quality leads and to produce the highest ROI on content.

Contact us at 610-812-2725 to get started.

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