Research from the Content Marketing Institute shows only 35% of B2B marketers have a documented content strategy. And yet, of those who claim to be implementing content marketing successfully, 60% have a documented strategy.
Clearly, you’re more likely to be successful if you start your content marketing program by creating a strategy. So once we have produced buyer personas, that’s where we go next.
What does a typical content strategy define?
The value you deliver to your customers
The overall goal of your content marketing program
The milestones along the way
You’ll get a concrete plan with measurable objectives targeted to a well-defined audience.
Once your content strategy is in place, we’ll map out the content to achieve your goals. Although you might need to adjust course as the market environment changes, with a destination in mind, you’re more likely to get there.
Strategy is all about resource allocation. You won’t waste time or money going in the wrong direction, and this will help you fulfill your goals more rapidly.