For content marketing to be as efficient and successful as possible, each piece of content has to work hard. How do you make sure that every blog post, video, and white paper serves a precise purpose and pulls its weight? We start with your buyer personas. These personas tell us the questions your audience asks during each phase of the buying cycle and which content formats (from videos to blog posts) they prefer. This data drives your content needs.
We map content to each of the buyer’s questions, showing exactly how to move customers from awareness to loyalty in each phase of the customer journey.
We also suggest formats based on your audience’s preferences and historical conversion performance.
Once we’ve finalized your content map, we inventory your current content… web pages, blog posts, video, infographics, e-books. After all, we may discover existing content you can use or repurpose, saving you time and money.
Then we identify the content gaps and create your editorial calendar, stating when you need each piece of content. Finally, we don’t leave you with a long list of instructions. We take care of creating and scheduling everything for you, so you’re not running full speed to keep up with the content treadmill. We make it happen.
We create the right content. On time. Every time. So you don’t have to!
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