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Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

by Paul Mosenson | Apr 22, 2012 | Pay-Per-Click, Tactical Services, Video Posts

  Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.  For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as...

Video Blog 1: An Introduction to the B2B Buying Funnel

by Paul Mosenson | Oct 31, 2011 | Audio/Video, Marketing Strategy, Video Posts

For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics.  Well, I’ve decided to start shooting some occasional video blogs.  The first one is considered a pilot, as I need to tweak...
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Measuring Lead Generation With Google Analytics to Improve ROIThe Great Guide to Online Display AdvertisingAn Executive’s Guide to SEO StrategyOptimize Lead Generation & Inbound Marketing; A collection of TipsConvert! Conversion Rate Optimization Guide38 Content Marketing TemplatesLead Generation with Paid SearchMarketing Automation IntroductionHow to Conquer 5 Common Content Marketing Problems
The Practical Guide to Boosting Revenues with Account-Based Marketing

As an advisory CMO, I have the opportunity to work with a wide variety of internal marketing teams and external marketing firms. From the start Paul and his NuSpark Marketing team have impressed me with their ability to quickly become a team players and a strategic partner vs. just another vendor. They are currently leading a demand generation program for an IT client of mine targeting Enterprise and have shown an ongoing ability to present new lead generation tactics that can be measured with analytic dashboards. Paul and his team go the extra mile, think proactively and are a pleasure to work with. If you’re looking for outstanding 24/7 service I would recommend Paul and the NuSpark team for any IT or B2B firm looking for quality lead growth.

Charlie Born

Advisory CMO Delivering Growth for Small & Mid-Sized Companies

ken-miller

NuSpark facilitated all our needs in our initial foray into internet advertising. Paul surveyed potential outlets, helped us select the sites with the best demographics, established pricing, and organized the advertising copy. Additionally, his attention-to-detail with our pay-per-click campaigns has contributed to our conversion growth and increased ROI. Paul has also been responsive, thorough and informed. I would highly recommend him and his team for any b2b company looking to grow within interactive channels.

Ken Miller

Vice President of Marketing, Perry Videx Corporation

jeff-kalter

NuSpark has been extremely valuable with helping us develop a comprehensive demand generation plan in the United States and Europe. Utilizing their full scope of inbound marketing and content development services, our lead generation goals were far exceeded. Paul and his team have provided exceptional service and are always coming up with new marketing ideas for us to implement. I would highly recommend Paul and his team to any firm looking to grow the number of quality leads in their funnel.

Jeff Kalter

CEO, 3D2B

Jamil Khan

Paul Mosenson has proven to be a great partner for us. What I appreciate the most is that he's always proactive, constantly looking to improve our campaigns and find new lead sources. He's accessible 24/7; unlike many agencies, you never question whether Paul is committed to your success. He's like an extension of your team. Additionally, he's a thought leader on content marketing, lead nurturing, the buyer's journey, and demand generation. NuSpark has nailed our content, which isn't easy for a technical SaaS product such as ours. Jamil Khan

Director of Product Marketing, Galileo Performance Explorer

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