by Paul Mosenson | Mar 20, 2019 | B2B Lead to Sale Process, Marketing Strategy, Uncategorized
Whether you’re unsure about developing a comprehensive marketing strategy for your company or about choosing technology, lack knowledge of trends or the effective use of social media, a marketing consultant is an answer. If you need a little push to start promoting your business and getting customers, or require an extra pair of hands to get your marketing done, a consultant may be an ideal solution.
by Paul Mosenson | Feb 13, 2019 | Marketing Strategy, Uncategorized
Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are:
by Paul Mosenson | Jun 13, 2014 | Marketing Strategy, Uncategorized
Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program. There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing,...
by Paul Mosenson | Mar 1, 2012 | Content, Marketing Strategy, Uncategorized
The passing of Davy Jones on February 29, 2012 has given me some time to reflect on the phenomenon on what the Monkees were at the time, and the role of marketing played in turning actors to beloved and still well-known musicians to this day. Although not in the rock...
by Paul Mosenson | Jan 21, 2012 | B2B Lead to Sale Process, Uncategorized
As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material. B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. If you’ve toured the NuSpark...
by Paul Mosenson | May 14, 2011 | Content, Marketing Strategy, Uncategorized
It was a wonderful day at the Philadelphia Content Marketing Summit held May 13 at the Philadelphia Chamber of Commerce. It was the first of I hope many such workshops that I put together to help businesses large and small optimize their marketing and lead generation...
