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10 Customized LinkedIn Communication Tactics That Will Increase Response

10 Customized LinkedIn Communication Tactics That Will Increase Response

by Paul Mosenson | Oct 27, 2014 | Social Media

Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren’t using LinkedIn as part of your social...

Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts

by Paul Mosenson | Aug 6, 2014 | Social Media

In today’s B2B business environment of inbound and content marketing, you must utilize social selling as a source of high quality leads. According to LinkedIn, social selling leads to 45% increase in lead generation and selling opportunities. However, simply...

Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

by Paul Mosenson | Nov 29, 2013 | Audio/Video, Social Media, Video Posts

  LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  There are many books, blogs, and guides that discuss how to use LinkedIn.  For high performance sellers, they use LinkedIn more for...

An Introduction to Twitter Lead Generation with Lead Generation Cards

by Paul Mosenson | Nov 17, 2013 | Social Media, Tactical Services

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. For example, a coffee shop can promote giveaways...

How to Set Up a Promoted Tweet Campaign Targeting Keywords

by Paul Mosenson | Apr 27, 2013 | Advertising, Pay-Per-Click, Social Media, Tactical Services, Video Posts

Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. With this new marketing option,...

Facebook Business Pages; Measuring What Matters for Success

by Paul Mosenson | Apr 21, 2013 | Marketing Strategy, Social Media

How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.  Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you...
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As an advisory CMO, I have the opportunity to work with a wide variety of internal marketing teams and external marketing firms. From the start Paul and his NuSpark Marketing team have impressed me with their ability to quickly become a team players and a strategic partner vs. just another vendor. They are currently leading a demand generation program for an IT client of mine targeting Enterprise and have shown an ongoing ability to present new lead generation tactics that can be measured with analytic dashboards. Paul and his team go the extra mile, think proactively and are a pleasure to work with. If you’re looking for outstanding 24/7 service I would recommend Paul and the NuSpark team for any IT or B2B firm looking for quality lead growth.

Charlie Born

Advisory CMO Delivering Growth for Small & Mid-Sized Companies

ken-miller

NuSpark facilitated all our needs in our initial foray into internet advertising. Paul surveyed potential outlets, helped us select the sites with the best demographics, established pricing, and organized the advertising copy. Additionally, his attention-to-detail with our pay-per-click campaigns has contributed to our conversion growth and increased ROI. Paul has also been responsive, thorough and informed. I would highly recommend him and his team for any b2b company looking to grow within interactive channels.

Ken Miller

Vice President of Marketing, Perry Videx Corporation

jeff-kalter

NuSpark has been extremely valuable with helping us develop a comprehensive demand generation plan in the United States and Europe. Utilizing their full scope of inbound marketing and content development services, our lead generation goals were far exceeded. Paul and his team have provided exceptional service and are always coming up with new marketing ideas for us to implement. I would highly recommend Paul and his team to any firm looking to grow the number of quality leads in their funnel.

Jeff Kalter

CEO, 3D2B

Jamil Khan

Paul Mosenson has proven to be a great partner for us. What I appreciate the most is that he's always proactive, constantly looking to improve our campaigns and find new lead sources. He's accessible 24/7; unlike many agencies, you never question whether Paul is committed to your success. He's like an extension of your team. Additionally, he's a thought leader on content marketing, lead nurturing, the buyer's journey, and demand generation. NuSpark has nailed our content, which isn't easy for a technical SaaS product such as ours. Jamil Khan

Director of Product Marketing, Galileo Performance Explorer

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