by Paul Mosenson | Oct 27, 2014 | Social Media
Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren’t using LinkedIn as part of your social...
by Paul Mosenson | Aug 6, 2014 | Social Media
In today’s B2B business environment of inbound and content marketing, you must utilize social selling as a source of high quality leads. According to LinkedIn, social selling leads to 45% increase in lead generation and selling opportunities. However, simply...
by Paul Mosenson | Nov 29, 2013 | Audio/Video, Social Media, Video Posts
LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. For high performance sellers, they use LinkedIn more for...
by Paul Mosenson | Nov 17, 2013 | Social Media, Tactical Services
How to Use Twitter’s Lead Generation Cards to Actually Generate Leads On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. For example, a coffee shop can promote giveaways...
by Paul Mosenson | Apr 27, 2013 | Advertising, Pay-Per-Click, Social Media, Tactical Services, Video Posts
Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. With this new marketing option,...
by Paul Mosenson | Apr 21, 2013 | Marketing Strategy, Social Media
How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers. Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you...
