by Paul Mosenson | Jul 13, 2016 | B2B Lead to Sale Process, Social Media, Social Selling
Nurturing leads may not be in an executive’s job description, but social media broadens the scope of what nurturing is, who can participate and how it is done. B2B prospects who feel a “high brand connection” to a supplier are 60% more likely to consider, purchase and even pay a premium than they are to suppliers with which they have “low brand connection.” In conjunction with content planning, marketing automation, paid advertising and phone calls, incorporate social more fully to create a deeper emotional connection with prospects for a true omni-channel approach to nurturing.
by Paul Mosenson | Mar 1, 2016 | Content, Marketing Strategy, Social Media, Social Selling
Many B2B companies value social channels for sourcing leads, but few have a documented content marketing plan that converts them. Learn about the 3 keys to successfully converting leads with a social content strategy.
by Paul Mosenson | Nov 30, 2015 | B2B Lead to Sale Process, Social Media
Let’s talk about generating leads via curated content you wish to share with connections. Content curation is one of these conundrums. It’s ideal to share content with prospects and give insights. In doing so, we allow prospects to click on other thought leaders’ websites/blogs. We’ve discovered two tools that can assist you in content curation, but also create “content portals” whereby the curated links are surrounded by your brand rather than someone else’s, and allow you a call-to-action as well. Without going into detail, check out these links:
by Paul Mosenson | Oct 13, 2015 | Lead Nurturing, Social Media, Social Selling
Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. Everybody wants thousands of raving fans singing their praises on social channels, but few are willing to do the real work that advocacy (and influence) requires—relationship building. We see companies build elaborate social profiles and advertise to get more fans, and then wonder in a few months why no one spreads the word about them.
More and more brands are finding out that social media is more about building influence than harvesting leads. So how do you develop social influence, and how does it benefit your company in the long run?
by Paul Mosenson | Jul 28, 2015 | B2B Lead to Sale Process, Social Media, Social Selling
The corporate attitude toward social media and allocation of social budgets needs an overhaul. Currently, marketing gets the lion’s share of funding and almost no investment goes into educating sales teams to use social channels effectively. Read more to find out why there is such a disconnect, and what needs to change.
by Paul Mosenson | Jul 16, 2015 | Advertising, Marketing Strategy, Social Media
LinkedIn is much like paid search in many ways, as both marketing tactics involve search, clicking, connecting, and converting. We explain to clients that it is of this mindset to keep in mind as we train on our approach to social selling for lead generation. Linkedin...
