Who Should Nurture B2B Leads with Social Media?

Who Should Nurture B2B Leads with Social Media?

Nurturing leads may not be in an executive’s job description, but social media broadens the scope of what nurturing is, who can participate and how it is done. B2B prospects who feel a “high brand connection” to a supplier are 60% more likely to consider, purchase and even pay a premium than they are to suppliers with which they have “low brand connection.” In conjunction with content planning, marketing automation, paid advertising and phone calls, incorporate social more fully to create a deeper emotional connection with prospects for a true omni-channel approach to nurturing.

Use Content Curation to Create Leads on LinkedIn. Really!

Use Content Curation to Create Leads on LinkedIn. Really!

Let’s talk about generating leads via curated content you wish to share with connections. Content curation is one of these conundrums. It’s ideal to share content with prospects and give insights. In doing so, we allow prospects to click on other thought leaders’ websites/blogs. We’ve discovered two tools that can assist you in content curation, but also create “content portals” whereby the curated links are surrounded by your brand rather than someone else’s, and allow you a call-to-action as well. Without going into detail, check out these links:

The Relationship between Social Influence and Customer Experience

The Relationship between Social Influence and Customer Experience

Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. Everybody wants thousands of raving fans singing their praises on social channels, but few are willing to do the real work that advocacy (and influence) requires—relationship building. We see companies build elaborate social profiles and advertise to get more fans, and then wonder in a few months why no one spreads the word about them.

More and more brands are finding out that social media is more about building influence than harvesting leads. So how do you develop social influence, and how does it benefit your company in the long run?