by Paul Mosenson | Feb 15, 2015 | Marketing Strategy, Search Marketing
SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better and better rankings through Google, Bing, Yahoo, and the like. As much as those goals are exceptionally important, it...
by Paul Mosenson | Jul 13, 2014 | Content, Search Marketing
If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Guest blogging is a great way to make a major impact on your content...
by Paul Mosenson | Mar 9, 2014 | Search Marketing
Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors. But you’re not trying to win a popularity contest. Alone, SEO can’t grow your business because visitors do...
by Elizabeth Donkus | Jan 31, 2014 | Content, Search Marketing
Latest Developments in SEO: Uproar over Guest Blogging Over the last week, with Matt Cutt’s public announcement about guest blogging, what became apparent is that many people in the blogging community have let their desire to get backlinks to their website skew their...
by Elizabeth Donkus | Oct 20, 2013 | Search Marketing
Not Provided? Why Not? What You Can Do to Get Keyword Data for SEO Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving...
by Paul Mosenson | Sep 22, 2013 | Pay-Per-Click, Search Marketing
When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. A negative keyword is a term that is used within a query that includes one of the keywords you are bidding...
