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SEO:  The Importance of Conversion over Rankings and Traffic

SEO: The Importance of Conversion over Rankings and Traffic

by Paul Mosenson | Feb 15, 2015 | Marketing Strategy, Search Marketing

SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better and better rankings through Google, Bing, Yahoo, and the like. As much as those goals are exceptionally important, it...

Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools

by Paul Mosenson | Jul 13, 2014 | Content, Search Marketing

If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Guest blogging is a great way to make a major impact on your content...

Search Engine Optimization Won’t Grow Your Business

by Paul Mosenson | Mar 9, 2014 | Search Marketing

Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors.   But you’re not trying to win a popularity contest. Alone, SEO can’t grow your business because visitors do...

Guest Blogging; SEO; Matt Cutts. A Point of View

by Paul Mosenson | Jan 31, 2014 | Content, Search Marketing

Latest Developments in SEO: Uproar over Guest Blogging Over the last week, with Matt Cutt’s public announcement about guest blogging, what became apparent is that many people in the blogging community have let their desire to get backlinks to their website skew their...

Google stopped tracking keywords; but there are still ways to monitor keywords for SEO

by Paul Mosenson | Oct 20, 2013 | Search Marketing

Not Provided? Why Not? What You Can Do to Get Keyword Data for SEO     Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving...

Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine

by Paul Mosenson | Sep 22, 2013 | Pay-Per-Click, Search Marketing

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well.  A negative keyword is a term that is used within a query that includes one of the keywords you are bidding...
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As an advisory CMO, I have the opportunity to work with a wide variety of internal marketing teams and external marketing firms. From the start Paul and his NuSpark Marketing team have impressed me with their ability to quickly become a team players and a strategic partner vs. just another vendor. They are currently leading a demand generation program for an IT client of mine targeting Enterprise and have shown an ongoing ability to present new lead generation tactics that can be measured with analytic dashboards. Paul and his team go the extra mile, think proactively and are a pleasure to work with. If you’re looking for outstanding 24/7 service I would recommend Paul and the NuSpark team for any IT or B2B firm looking for quality lead growth.

Charlie Born

Advisory CMO Delivering Growth for Small & Mid-Sized Companies

ken-miller

NuSpark facilitated all our needs in our initial foray into internet advertising. Paul surveyed potential outlets, helped us select the sites with the best demographics, established pricing, and organized the advertising copy. Additionally, his attention-to-detail with our pay-per-click campaigns has contributed to our conversion growth and increased ROI. Paul has also been responsive, thorough and informed. I would highly recommend him and his team for any b2b company looking to grow within interactive channels.

Ken Miller

Vice President of Marketing, Perry Videx Corporation

jeff-kalter

NuSpark has been extremely valuable with helping us develop a comprehensive demand generation plan in the United States and Europe. Utilizing their full scope of inbound marketing and content development services, our lead generation goals were far exceeded. Paul and his team have provided exceptional service and are always coming up with new marketing ideas for us to implement. I would highly recommend Paul and his team to any firm looking to grow the number of quality leads in their funnel.

Jeff Kalter

CEO, 3D2B

Jamil Khan

Paul Mosenson has proven to be a great partner for us. What I appreciate the most is that he's always proactive, constantly looking to improve our campaigns and find new lead sources. He's accessible 24/7; unlike many agencies, you never question whether Paul is committed to your success. He's like an extension of your team. Additionally, he's a thought leader on content marketing, lead nurturing, the buyer's journey, and demand generation. NuSpark has nailed our content, which isn't easy for a technical SaaS product such as ours. Jamil Khan

Director of Product Marketing, Galileo Performance Explorer

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