The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. In fact, Bing and Yahoo have both grown over the past year, which means they must be doing something right.
Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions. Choosing the right bidding type can make all the difference in your paid search performance. That means conversion rate, cost per conversion, and return on investment.
Negative keywords are words and phrases related to your product or service but aren’t relevant, and thus your ads would not show when those negative queries are searched for. Learn How to determine negative keywords for your business.
Do you want to control your advertising budget? Do you need to attract web traffic rapidly? If so, then using Google AdWords is an ideal solution.
But there’s a downside.
Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. Again. And again. And yet again.
That means you need to optimize your ads for the best results and get more for your money.
Optimizing Google AdWords campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables. One of the most important optimizations is bidding strategy, of which there are many to pick from depending on your business goals. Most common is to grow your conversion rates, and reduce your cost-per-conversion. Understanding all the bid strategies offered by AdWords as well as the adjustment options is integral, and we consistently keep an eye on where we can refine and tweak.