Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. In fact, Bing and Yahoo have both grown over the past year, which means they must be doing something right.

How to Optimize Ads and Save Money on Google AdWords

How to Optimize Ads and Save Money on Google AdWords

Do you want to control your advertising budget? Do you need to attract web traffic rapidly? If so, then using Google AdWords is an ideal solution.

But there’s a downside.

Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. Again. And again. And yet again.

That means you need to optimize your ads for the best results and get more for your money.

A Guide to Google AdWords Paid Search Bidding Strategies

A Guide to Google AdWords Paid Search Bidding Strategies

Optimizing Google AdWords campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables. One of the most important optimizations is bidding strategy, of which there are many to pick from depending on your business goals.  Most common is to grow your conversion rates, and reduce your cost-per-conversion.  Understanding all the bid strategies offered by AdWords as well as the adjustment options is integral, and we consistently keep an eye on where we can refine and tweak.