How to Optimize Ads and Save Money on Google AdWords

How to Optimize Ads and Save Money on Google AdWords

Do you want to control your advertising budget? Do you need to attract web traffic rapidly? If so, then using Google AdWords is an ideal solution.

But there’s a downside.

Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. Again. And again. And yet again.

That means you need to optimize your ads for the best results and get more for your money.

A Guide to Google AdWords Paid Search Bidding Strategies

A Guide to Google AdWords Paid Search Bidding Strategies

Optimizing Google AdWords campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables. One of the most important optimizations is bidding strategy, of which there are many to pick from depending on your business goals.  Most common is to grow your conversion rates, and reduce your cost-per-conversion.  Understanding all the bid strategies offered by AdWords as well as the adjustment options is integral, and we consistently keep an eye on where we can refine and tweak.

How to Produce Content for SEO; Content Factors for High Rank

How to Produce Content for SEO; Content Factors for High Rank

Content marketing and search engine optimization have undergone drastic changes in the past few years, many of which were necessary and overdue to improve the user experience online. As a result, many marketers are unsure how to effectively reach their desired readership and maintain the highest SEO rankings. This post gives a few insights on how to write and deploy content for better rankings.

Cost Per Click Reduction Strategy in Google AdWords

Cost Per Click Reduction Strategy in Google AdWords

If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problems. The problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. So for this post, let’s conquer steps to reduce that cost per click, with the goal to generate more clicks within your budget; and ensure those clicks are quality clicks that improve ROI

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

With AdWords Conversion Import for Salesforce®, you can automatically count AdWords conversions for any of the lead statuses and opportunity stages (called “milestones”) that you’re already tracking in Salesforce. This lets you understand how your AdWords results in the most important milestones in your B2B sales funnel. This post explains how the Salesforce-AdWords integration works and how to get started.

Who Should Nurture B2B Leads with Social Media?

Who Should Nurture B2B Leads with Social Media?

Nurturing leads may not be in an executive’s job description, but social media broadens the scope of what nurturing is, who can participate and how it is done. B2B prospects who feel a “high brand connection” to a supplier are 60% more likely to consider, purchase and even pay a premium than they are to suppliers with which they have “low brand connection.” In conjunction with content planning, marketing automation, paid advertising and phone calls, incorporate social more fully to create a deeper emotional connection with prospects for a true omni-channel approach to nurturing.