For those folks running Google display campaigns, and you’re targeting mobile audiences, you may not want to target people within apps, or even categories of apps. The new Google Ad interface doesn’t have device options you can exclude, so you need AdWords editor. Take a quick look.
The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. In fact, Bing and Yahoo have both grown over the past year, which means they must be doing something right.
Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions. Choosing the right bidding type can make all the difference in your paid search performance. That means conversion rate, cost per conversion, and return on investment.
Data-driven ads are targeted at individual prospects. When a user visits a company’s website, it records and stores information in the form of cookies. Online advertising networks also store similar user information, and the more sources of data available, the better the targeting is.
Negative keywords are words and phrases related to your product or service but aren’t relevant, and thus your ads would not show when those negative queries are searched for. Learn How to determine negative keywords for your business.