How to Write a White Paper That Generates Quality Leads

How to Write a White Paper That Generates Quality Leads

A white paper emphasizes your value to your targeted audience, while allowing you to include statistics and other types of evidence.
For companies specializing in B2B solutions or processes, a white paper enables you to present your points of differentiation, prove your claims, and have the quality lead generation you need to boost your company’s growth. Here’s the best way to write and promote them to generate leads the best way.

The Advantages of Adding Marketing Consultants to Your Team

The Advantages of Adding Marketing Consultants to Your Team

Whether you’re unsure about developing a comprehensive marketing strategy for your company or about choosing technology, lack knowledge of trends or the effective use of social media, a marketing consultant is an answer. If you need a little push to start promoting your business and getting customers, or require an extra pair of hands to get your marketing done, a consultant may be an ideal solution.

The Practical Guide to Content Syndication for Lead Generation

The Practical Guide to Content Syndication for Lead Generation

Content syndication is the tactic of publishing quality, high-value material on websites that target audience groups you might not have access to, usually gated with a data collection device such as a contact form, a survey or a poll. These websites typically reach audiences matching your criteria with whom you have not yet formed any relationship.
Learn how to build a content syndication program that attracts qualified leads

The benefits of implementing a native advertising strategy

The benefits of implementing a native advertising strategy

As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material. Paid marketing content that looks and feels like the “real” thing, i.e. journalistic material, a feature article or a scientific report, is called native advertising because it appears “native” to the channel through which it’s delivered. It naturally follows the form and function of the user experience in which it is placed. Trickery. Well maybe, but It actually offers a range of benefits for both the publisher and the reader.

It’s used mostly in B2B environments or long-term B2C sales, and requires a number of steps and components to make it successful, depending on the size and complexity of your average sale. These could include building awareness, achieving relevant positioning in your market, and “marrying” your marketing strategy with your sales process.