I’m generally a play-by-the-rules kinda gal. I feel comfortable doing things by the book and following marketing best practices.
Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. It just happens in an entrepreneurial environment. But I have to admit that when we do, I’m sometimes surprised — in spite of our unconventional behavior, we are rewarded. Find out some reasons why it may be a good idea to break the rules on occasion.
Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game. The marketing department is no longer sending mass emails to key accounts. Instead, they want him to create personal emails to each person he’s targeting. Find out 5 steps to help your business development reps with their emails and ensure sales success.