by Paul Mosenson | Jan 6, 2019 | Mosey's Marketing Minutes, Search Marketing, Tactical Services
For those folks running Google display campaigns, and you’re targeting mobile audiences, you may not want to target people within apps, or even categories of apps. The new Google Ad interface doesn’t have device options you can exclude, so you need AdWords editor. Take a quick look.
by Paul Mosenson | Sep 23, 2018 | Marketing Strategy, Mosey's Marketing Minutes
You know, before beginning any new marketing program for your product or service, or if you’re evaluating your current marketing program, sometimes it’s good to relook at your own products and services from a value proposition standpoint. Just to be sure your message is on point. Years ago I wrote a content marketing template ebook- here are the first few slides that showcase some compelling questions to think about. What makes you different? Why should prospects buy from you? Think about it.
by Paul Mosenson | Sep 9, 2018 | Mosey's Marketing Minutes, Pay-Per-Click
Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions. Choosing the right bidding type can make all the difference in your paid search performance. That means conversion rate, cost per conversion, and return on investment.
by Paul Mosenson | Aug 12, 2018 | Conversion Tactics, Mosey's Marketing Minutes, Video Posts
Video marketing is a powerful tactic to promote, brand, and grow your business online. More prospects are interacting with videos today than ever before.
Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.
Take a look at these stats
by Paul Mosenson | Jul 29, 2018 | Conversion Tactics, Mosey's Marketing Minutes, Pay-Per-Click
There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages,...
by Paul Mosenson | Jul 24, 2018 | Mosey's Marketing Minutes
Is Advanced Television part of your media buying strategy? Here’s an introduction to connected TV and addressable TV. ....