Are you managing your marketing automation properly?

Are you managing your marketing automation properly?

The absolute best way to reach a potential customer is to build a relationship with them. In the old days, salespeople did this by calling on prospects either by phone or in person, to learn what their needs were and provide them with the right information at the right time, using the best media for the individual.

Nothing has changed. That’s still the best way to generate new sales, but marketing automation has changed the way we do it. Here’s how to manage your marketing automation effectively for excellent results.

Why Marketing Automation Does Not Work

Why Marketing Automation Does Not Work

You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first.

It makes sense. You cannot automate a process that does not exist. Marketing automation often comes to a grinding halt because of the lack of people and processes to support it. It’s the good old cart before the horse problem. Take these three steps to solve the problem.