The absolute best way to reach a potential customer is to build a relationship with them. In the old days, salespeople did this by calling on prospects either by phone or in person, to learn what their needs were and provide them with the right information at the right time, using the best media for the individual.
Nothing has changed. That’s still the best way to generate new sales, but marketing automation has changed the way we do it. Here’s how to manage your marketing automation effectively for excellent results.