Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

One of the biggest causes of sales friction is anxiety. Landing page conversions suffer from this same affliction, but you can’t be there in person to put your visitors at ease. However, there are many things you can do to reassure your visitors that they are in good hands. I explore some of these secrets and give you some tips to give your next landing page design the edge.