by Paul Mosenson | Nov 6, 2015 | Content, Marketing Automation, Marketing Strategy
You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first.
It makes sense. You cannot automate a process that does not exist. Marketing automation often comes to a grinding halt because of the lack of people and processes to support it. It’s the good old cart before the horse problem. Take these three steps to solve the problem.
by Paul Mosenson | Sep 1, 2015 | Content, Marketing Strategy
B2B marketing is challenging. That’s because products are complex, buying cycles long, there are multiple decision makers, you’re targeting a small customer base and you can’t afford to have sales people do all the work.
But today, your marketing issues are simpler to solve. That’s because the Internet has made it easier than ever to use content to market your offering. Content marketing involves creating and distributing content that is relevant and valuable to your target market. This process helps you to attract, educate, engage and convert them into customers. Learn how to use content marketing to overcome the B2B marketing hurdles.
by Paul Mosenson | Jun 29, 2015 | Content, Marketing Strategy
CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.
by Paul Mosenson | Sep 28, 2014 | Content, Marketing Strategy
Content marketing is vital to growing a business in today’s economy. With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information. Creating content that will leave...
by Paul Mosenson | Jul 13, 2014 | Content, Search Marketing
If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Guest blogging is a great way to make a major impact on your content...
by Paul Mosenson | Jun 24, 2014 | Audio/Video, Content, Video Posts
A brave new world is upon us. The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion...
