You cannot expect results from content marketing overnight. But what is reasonable? In this article you’ll find some guidelines against which you can gauge your success and some tips on how to speed up your results.
Webinars have seen a surge in popularity in recent years with all the savviest B2B marketers—why? Because they excel at high quality lead generation. Simple to produce, the ROI on webinars exceeds most common forms of content. Here’s what you stand to gain by utilizing them well:
As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”
Here’s some food for thought.
Without an audience, your white paper has no hope of having an effect on anyone. The good news is that there is a myriad of ways to promote a white paper. This article summarizes 17 of the top methods for spreading the news about your white paper and ensuring it gets the attention it deserves.
Many B2B companies value social channels for sourcing leads, but few have a documented content marketing plan that converts them. Learn about the 3 keys to successfully converting leads with a social content strategy.
Case studies are bursting with promise for use in B2B lead generation and sales. I contend, however, that only a minority achieve their full potential. Why? Most are mind-numbingly dull. This article details where marketers are going wrong with case studies and how, instead, to write stories that engage and persuade.