The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage.
It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days.
So how do you go lickety-split from that blank screen to words that tempt and satisfy?
You have to change how you write. To do so, follow this prescription.
To grow your business today, you must build your online influence by creating insightful content that helps your target audience.
But let’s suppose you’re already churning out blogs, e-books, videos and more. Why are you not getting the results you had anticipated? The problem is likely that your target audience is not finding you. One answer to help increase your online influence is guest blogging. Find out how to launch a remarkably successful guest blogging program that grows your audience and boosts your SEO.
Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game. The marketing department is no longer sending mass emails to key accounts. Instead, they want him to create personal emails to each person he’s targeting. Find out 5 steps to help your business development reps with their emails and ensure sales success.
Content marketing and search engine optimization have undergone drastic changes in the past few years, many of which were necessary and overdue to improve the user experience online. As a result, many marketers are unsure how to effectively reach their desired readership and maintain the highest SEO rankings. This post gives a few insights on how to write and deploy content for better rankings.
Content marketing works best when you get the right content to the right people at the right accounts at the right time and in the right format. So when you pair account-based marketing, which is all about micro-segmenting your market for relevant messaging, with content marketing, you have a winning duo.
Now your goal is to turn one-size-fits-all content into information that speaks directly to an industry, organization, or a role. To fuel an account-based marketing program with customized content, however, may seem like a mammoth task. Find out the steps you can take to move toward that goal.
Is your content marketing strategy plagued with glitches and slowdowns? Is there mutiny in the ranks that threatens to derail it altogether? Sometimes you have to re-think how your team works together to produce and distribute your content. This includes not just planning and production, but the way the entire process flows. Getting rid of communication bottlenecks and establishing a clearer workflow can increase the effectiveness (and shelf life) of your marketing pieces. Here are six tips for putting together a winning team that works cohesively to plan, create and share business content.