The Practical Guide to Content Syndication for Lead Generation

The Practical Guide to Content Syndication for Lead Generation

Content syndication is the tactic of publishing quality, high-value material on websites that target audience groups you might not have access to, usually gated with a data collection device such as a contact form, a survey or a poll. These websites typically reach audiences matching your criteria with whom you have not yet formed any relationship.
Learn how to build a content syndication program that attracts qualified leads

How the Heck Do You Calculate the Return from Your Content Marketing Program?

How the Heck Do You Calculate the Return from Your Content Marketing Program?

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy.

To avoid the feeling that your money and effort is going to waste you need to set up your content marketing program on a firm foundation. And the keystone of that groundwork is your goals. Without objectives, you cannot measure results. That means you have no way of knowing whether your content is helping your business.

What is Mid-Funnel Content Marketing & Mapping it in the Buyer’s Journey

What is Mid-Funnel Content Marketing & Mapping it in the Buyer’s Journey

Your company is more than the products and services you sell. It’s an experience for your customer, who goes through different stages during the buying journey. From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel.
At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it.

How to Create Quality Blog Posts Surprisingly Rapidly

How to Create Quality Blog Posts Surprisingly Rapidly

The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage.

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days.

So how do you go lickety-split from that blank screen to words that tempt and satisfy?

You have to change how you write. To do so, follow this prescription.

How to Build Remarkable B2B Influence Online by Guest Blogging Successfully

How to Build Remarkable B2B Influence Online by Guest Blogging Successfully

To grow your business today, you must build your online influence by creating insightful content that helps your target audience.
But let’s suppose you’re already churning out blogs, e-books, videos and more. Why are you not getting the results you had anticipated? The problem is likely that your target audience is not finding you. One answer to help increase your online influence is guest blogging. Find out how to launch a remarkably successful guest blogging program that grows your audience and boosts your SEO.

Capture many new qualified leads with our affordable, proven Lead-Booster program. Learn More
Hello. Add your message here.