by Paul Mosenson | Jun 24, 2014 | Audio/Video, Content, Video Posts
A brave new world is upon us. The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion...
by Paul Mosenson | Nov 29, 2013 | Audio/Video, Social Media, Video Posts
LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. For high performance sellers, they use LinkedIn more for...
by Paul Mosenson | Oct 27, 2013 | Audio/Video, Content, Conversion Tactics
A B2B Video Marketing Strategy Overview Name a memorable ad in the past. Chances are, it’s a television ad. Why? Because nothing beats the power of a message that combines the senses of sight and sound. That brings us to a discussion of video marketing for B2B. ...
by Paul Mosenson | Nov 4, 2012 | Audio/Video, Conversion Tactics, Video Posts
More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a...
by Paul Mosenson | Nov 6, 2011 | Audio/Video, B2B Lead to Sale Process, Lead Nurturing, Marketing Strategy
This is the second video in an ongoing series on optimizing your marketing and lead management efforts. Called “Musings, Advice, and Tips” I will be providing ideas and strategies that contribute to successful funnel optimization, which also includes...
by Paul Mosenson | Oct 31, 2011 | Audio/Video, Marketing Strategy, Video Posts
For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics. Well, I’ve decided to start shooting some occasional video blogs. The first one is considered a pilot, as I need to tweak...
