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Video Marketing; A recap of the potential platforms and placements for promoting your product video

by Paul Mosenson | Jun 24, 2014 | Audio/Video, Content, Video Posts

A brave new world is upon us. The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion...

Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

by Paul Mosenson | Nov 29, 2013 | Audio/Video, Social Media, Video Posts

  LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  There are many books, blogs, and guides that discuss how to use LinkedIn.  For high performance sellers, they use LinkedIn more for...

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

by Paul Mosenson | Oct 27, 2013 | Audio/Video, Content, Conversion Tactics

 A B2B Video Marketing Strategy Overview Name a memorable ad in the past.  Chances are, it’s a television ad.  Why?  Because nothing beats the power of a message that combines the senses of sight and sound.  That brings us to a discussion of video marketing for B2B. ...

A Brief Guide to Increasing Website Conversions with Video

by Paul Mosenson | Nov 4, 2012 | Audio/Video, Conversion Tactics, Video Posts

More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.  I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a...

Video 2: Benefits of Lead Nurturing and Better Conversion Tactics; a Lead Generation ROI Calculator

by Paul Mosenson | Nov 6, 2011 | Audio/Video, B2B Lead to Sale Process, Lead Nurturing, Marketing Strategy

This is the second video in an ongoing series on optimizing your marketing and lead management efforts.  Called “Musings, Advice, and Tips” I will be providing ideas and strategies that contribute to successful funnel optimization, which also includes...

Video Blog 1: An Introduction to the B2B Buying Funnel

by Paul Mosenson | Oct 31, 2011 | Audio/Video, Marketing Strategy, Video Posts

For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics.  Well, I’ve decided to start shooting some occasional video blogs.  The first one is considered a pilot, as I need to tweak...
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As an advisory CMO, I have the opportunity to work with a wide variety of internal marketing teams and external marketing firms. From the start Paul and his NuSpark Marketing team have impressed me with their ability to quickly become a team players and a strategic partner vs. just another vendor. They are currently leading a demand generation program for an IT client of mine targeting Enterprise and have shown an ongoing ability to present new lead generation tactics that can be measured with analytic dashboards. Paul and his team go the extra mile, think proactively and are a pleasure to work with. If you’re looking for outstanding 24/7 service I would recommend Paul and the NuSpark team for any IT or B2B firm looking for quality lead growth.

Charlie Born

Advisory CMO Delivering Growth for Small & Mid-Sized Companies

ken-miller

NuSpark facilitated all our needs in our initial foray into internet advertising. Paul surveyed potential outlets, helped us select the sites with the best demographics, established pricing, and organized the advertising copy. Additionally, his attention-to-detail with our pay-per-click campaigns has contributed to our conversion growth and increased ROI. Paul has also been responsive, thorough and informed. I would highly recommend him and his team for any b2b company looking to grow within interactive channels.

Ken Miller

Vice President of Marketing, Perry Videx Corporation

jeff-kalter

NuSpark has been extremely valuable with helping us develop a comprehensive demand generation plan in the United States and Europe. Utilizing their full scope of inbound marketing and content development services, our lead generation goals were far exceeded. Paul and his team have provided exceptional service and are always coming up with new marketing ideas for us to implement. I would highly recommend Paul and his team to any firm looking to grow the number of quality leads in their funnel.

Jeff Kalter

CEO, 3D2B

Jamil Khan

Paul Mosenson has proven to be a great partner for us. What I appreciate the most is that he's always proactive, constantly looking to improve our campaigns and find new lead sources. He's accessible 24/7; unlike many agencies, you never question whether Paul is committed to your success. He's like an extension of your team. Additionally, he's a thought leader on content marketing, lead nurturing, the buyer's journey, and demand generation. NuSpark has nailed our content, which isn't easy for a technical SaaS product such as ours. Jamil Khan

Director of Product Marketing, Galileo Performance Explorer

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