by Carolyn Frith | Aug 23, 2018 | Content
While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy.
To avoid the feeling that your money and effort is going to waste you need to set up your content marketing program on a firm foundation. And the keystone of that groundwork is your goals. Without objectives, you cannot measure results. That means you have no way of knowing whether your content is helping your business.
by Paul Mosenson | Aug 12, 2018 | Conversion Tactics, Mosey's Marketing Minutes, Video Posts
Video marketing is a powerful tactic to promote, brand, and grow your business online. More prospects are interacting with videos today than ever before.
Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.
Take a look at these stats
by Paul Mosenson | Jul 29, 2018 | Conversion Tactics, Mosey's Marketing Minutes, Pay-Per-Click
There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages,...
by Paul Mosenson | Jun 1, 2018 | B2B Lead to Sale Process, Content
Your company is more than the products and services you sell. It’s an experience for your customer, who goes through different stages during the buying journey. From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel.
At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it.
by Jeni Rogers | May 21, 2018 | Landing Pages
Driving conversions is all about how your customers’ perceive your business. Including authentic feedback from customers on your landing pages, people who your buyers regard as their peers, is a great way to build trust. Find out how to make the most of customer reviews.
by Carolyn Frith | Dec 18, 2017 | Account Based Marketing, Content
B2B buyers are more than halfway through the buying cycle by the time they contact a salesperson. Thus, sales and marketing professionals have ceded most of their control over the early buying stages. Luckily, to borrow a phrase from Bob Dylan, “The times they are a-changin’.” That transformation is courtesy of Big Data, which has spurred the creation of solutions that track B2B buyer intent. They can help you to offer “intent-based” content — the right information at the right time to the right people.
