How the Heck Do You Calculate the Return from Your Content Marketing Program?

How the Heck Do You Calculate the Return from Your Content Marketing Program?

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy.

To avoid the feeling that your money and effort is going to waste you need to set up your content marketing program on a firm foundation. And the keystone of that groundwork is your goals. Without objectives, you cannot measure results. That means you have no way of knowing whether your content is helping your business.

The Statistical Proof: How Video Increases Leads & Sales

The Statistical Proof: How Video Increases Leads & Sales

Video marketing is a powerful tactic to promote, brand, and grow your business online. More prospects are interacting with videos today than ever before.
Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.
Take a look at these stats

What is Mid-Funnel Content Marketing & Mapping it in the Buyer’s Journey

What is Mid-Funnel Content Marketing & Mapping it in the Buyer’s Journey

Your company is more than the products and services you sell. It’s an experience for your customer, who goes through different stages during the buying journey. From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel.
At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it.

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