by Paul Mosenson | Nov 3, 2019 | Content, Marketing Strategy
Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources.
Generating leads helps marketers to move customers along a “sales funnel” towards a purchase.
by Paul Mosenson | Mar 24, 2019 | Content, Marketing Strategy
A white paper emphasizes your value to your targeted audience, while allowing you to include statistics and other types of evidence.
For companies specializing in B2B solutions or processes, a white paper enables you to present your points of differentiation, prove your claims, and have the quality lead generation you need to boost your company’s growth. Here’s the best way to write and promote them to generate leads the best way.
by Paul Mosenson | Feb 3, 2019 | Content, Marketing Strategy
Content syndication is the tactic of publishing quality, high-value material on websites that target audience groups you might not have access to, usually gated with a data collection device such as a contact form, a survey or a poll. These websites typically reach audiences matching your criteria with whom you have not yet formed any relationship.
Learn how to build a content syndication program that attracts qualified leads
by Carolyn Frith | Aug 23, 2018 | Content
While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy.
To avoid the feeling that your money and effort is going to waste you need to set up your content marketing program on a firm foundation. And the keystone of that groundwork is your goals. Without objectives, you cannot measure results. That means you have no way of knowing whether your content is helping your business.
by Paul Mosenson | Aug 12, 2018 | Conversion Tactics, Mosey's Marketing Minutes, Video Posts
Video marketing is a powerful tactic to promote, brand, and grow your business online. More prospects are interacting with videos today than ever before.
Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.
Take a look at these stats
by Paul Mosenson | Jul 29, 2018 | Conversion Tactics, Mosey's Marketing Minutes, Pay-Per-Click
There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages,...