LinkedIn for B2B Marketing and Sales: What’s Missing?

LinkedIn for B2B Marketing and Sales: What’s Missing?

Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, and they also give brands the tools for learning how to enhance that experience. However, while marketing departments are adept at using social platforms like LinkedIn to disseminate information and collect data, statistics show that sales teams are getting short shrift when it comes to social training and sales enablement. The roles between sales and marketing may be blurring, but there is still much work to do. This article takes a look at the numbers and what we can learn from them.

Why Your B2B Website Needs to be Mobile-optimized for Conversions

Why Your B2B Website Needs to be Mobile-optimized for Conversions

A survey by Forbes reveals that most business executives do not have to obtain business information from the office or during formal hours. Actually, 90% of the executives gather information during business trips. 71% get the information when socializing with fellow executives and only 66% collect the information while in the office. More business executives are now comfortable making business purchases through their mobile phones. These statistics serve as a wake-up call to website marketers and developers to realize that creating mobile websites for their companies is a necessity.

Matching the Offer with Buyer Mindset: The Website Dilemma

Matching the Offer with Buyer Mindset: The Website Dilemma

In the 1990 film “Cadillac Man,” Joey O’Brien, a car salesman played by Robin Williams, stops to assist a funeral director whose hearse is broken down by the side of the road on the way to the cemetery. Having assisted the grieving widow to make the painful, but necessary decision to move the casket into a less dignified transport (a truck bed), he’s sizes her up. She’s spending a lot of money on a funeral and a high-end casket. She’s probably flush with insurance money and new cars always lift people’s spirits. He decides she’s the perfect candidate for a new car, so he dives in and presents his business card along with the suggestion.

Use Content Curation to Create Leads on LinkedIn. Really!

Use Content Curation to Create Leads on LinkedIn. Really!

Let’s talk about generating leads via curated content you wish to share with connections. Content curation is one of these conundrums. It’s ideal to share content with prospects and give insights. In doing so, we allow prospects to click on other thought leaders’ websites/blogs. We’ve discovered two tools that can assist you in content curation, but also create “content portals” whereby the curated links are surrounded by your brand rather than someone else’s, and allow you a call-to-action as well. Without going into detail, check out these links:

How to Assess Your B2B Website to Increase Lead Conversions

How to Assess Your B2B Website to Increase Lead Conversions

Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”). Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B.

Many B2B websites aren’t designed well for email capture for a specific product or service. Sites should attempt to capture email addresses (or calls) in a number of ways