I’m generally a play-by-the-rules kinda gal. I feel comfortable doing things by the book and following marketing best practices.
Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. It just happens in an entrepreneurial environment. But I have to admit that when we do, I’m sometimes surprised — in spite of our unconventional behavior, we are rewarded. Find out some reasons why it may be a good idea to break the rules on occasion.