The Advantages of Adding Marketing Consultants to Your Team

The Advantages of Adding Marketing Consultants to Your Team

Whether you’re unsure about developing a comprehensive marketing strategy for your company or about choosing technology, lack knowledge of trends or the effective use of social media, a marketing consultant is an answer. If you need a little push to start promoting your business and getting customers, or require an extra pair of hands to get your marketing done, a consultant may be an ideal solution.

The benefits of implementing a native advertising strategy

The benefits of implementing a native advertising strategy

As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material. Paid marketing content that looks and feels like the “real” thing, i.e. journalistic material, a feature article or a scientific report, is called native advertising because it appears “native” to the channel through which it’s delivered. It naturally follows the form and function of the user experience in which it is placed. Trickery. Well maybe, but It actually offers a range of benefits for both the publisher and the reader.

It’s used mostly in B2B environments or long-term B2C sales, and requires a number of steps and components to make it successful, depending on the size and complexity of your average sale. These could include building awareness, achieving relevant positioning in your market, and “marrying” your marketing strategy with your sales process.

Techniques and tactics for robust demand generation management

Techniques and tactics for robust demand generation management

Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering.

It’s used mostly in B2B environments or long-term B2C sales, and requires a number of steps and components to make it successful, depending on the size and complexity of your average sale. These could include building awareness, achieving relevant positioning in your market, and “marrying” your marketing strategy with your sales process.

What is Mid-Funnel Content Marketing & Mapping it in the Buyer’s Journey

What is Mid-Funnel Content Marketing & Mapping it in the Buyer’s Journey

Your company is more than the products and services you sell. It’s an experience for your customer, who goes through different stages during the buying journey. From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel.
At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it.

Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Understanding the differences between demand generation, lead generation and inbound marketing is paramount for business leaders to make logical decisions about where best to apply marketing dollars. We’ve put together this primer to help you identify primary characteristics and key tactics of these disciplines, so you confidently develop a strategy that includes all three.

Capture many new qualified leads with our affordable, proven Lead-Booster program. Learn More
Hello. Add your message here.