Cost Per Click Reduction Strategy in Google AdWords

Cost Per Click Reduction Strategy in Google AdWords

If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problems. The problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. So for this post, let’s conquer steps to reduce that cost per click, with the goal to generate more clicks within your budget; and ensure those clicks are quality clicks that improve ROI

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

With AdWords Conversion Import for Salesforce®, you can automatically count AdWords conversions for any of the lead statuses and opportunity stages (called “milestones”) that you’re already tracking in Salesforce. This lets you understand how your AdWords results in the most important milestones in your B2B sales funnel. This post explains how the Salesforce-AdWords integration works and how to get started.

A CMO’s Guide to Conversion Metrics with Google Adwords

A CMO’s Guide to Conversion Metrics with Google Adwords

Adwords is about driving efficient and profitable leads and sales to your business. You should measure and optimize conversions consistently. That’s why we optimize bids and campaign settings all the time, besides testing keywords and ad text. By optimizing bids based on CPA, return on Ad Spend, and conversion data, we assure that your investments are being spent wisely. There’s much conversion data to track, and by having a conversion/offer strategy first, that sets the stage to a successful paid search campaign. Learn about Adwords conversion metrics.

Geofencing? And other ways to target ads to trade show attendees without being there.

Geofencing? And other ways to target ads to trade show attendees without being there.

Sometimes you may find that you may not be able to go to industry events; whether that is because of client conflicts, budgets, or other issues. I have three other ways to target trade show audiences with advertising that may be worth testing. Consider geo-fencing, promoted tweets with show hashtag targeting, and Facebook conference interest targeting.