by Paul Mosenson | Dec 24, 2018 | Advertising, Media Planning, Pay-Per-Click
The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. In fact, Bing and Yahoo have both grown over the past year, which means they must be doing something right.
by Paul Mosenson | Jul 5, 2016 | Advertising, Media Planning, Pay-Per-Click
If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. Here a few they may be missing out on.
by Paul Mosenson | May 16, 2016 | Media Planning, Pay-Per-Click, Search Marketing
Adwords is about driving efficient and profitable leads and sales to your business. You should measure and optimize conversions consistently. That’s why we optimize bids and campaign settings all the time, besides testing keywords and ad text. By optimizing bids based on CPA, return on Ad Spend, and conversion data, we assure that your investments are being spent wisely. There’s much conversion data to track, and by having a conversion/offer strategy first, that sets the stage to a successful paid search campaign. Learn about Adwords conversion metrics.
by Paul Mosenson | Mar 30, 2016 | Advertising, Marketing Strategy, Media Planning
Sometimes you may find that you may not be able to go to industry events; whether that is because of client conflicts, budgets, or other issues. I have three other ways to target trade show audiences with advertising that may be worth testing. Consider geo-fencing, promoted tweets with show hashtag targeting, and Facebook conference interest targeting.
by Paul Mosenson | Aug 24, 2014 | Advertising, Marketing Strategy, Media Planning
If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more....
by Paul Mosenson | Dec 29, 2013 | Advertising, Marketing Strategy, Media Planning, Tactical Services
Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years. Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party...
