Display advertising is big business. Programmatic platforms are growing. Why? TV viewing is changing, and media habits are evolving, especially with younger audiences. Marrying power creative with targeted media channels is advertising 101, and display advertising is an important channel to build awareness and contribute to conversion; it’s just not easy to connect the dots, but research has proven the lift display brings to sales and lead generation. Don’t avoid it; embrace it.
Optimizing Google AdWords campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables. One of the most important optimizations is bidding strategy, of which there are many to pick from depending on your business goals. Most common is to grow your conversion rates, and reduce your cost-per-conversion. Understanding all the bid strategies offered by AdWords as well as the adjustment options is integral, and we consistently keep an eye on where we can refine and tweak.
We hear a lot these days about the importance of delivering the right message to the right audience at the right time. This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Is it right for your firm?
With lead ads, potential customers can sign up for what you’re offering, and you’ll get contact info to follow up with them. When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more
If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problems. The problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. So for this post, let’s conquer steps to reduce that cost per click, with the goal to generate more clicks within your budget; and ensure those clicks are quality clicks that improve ROI
Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people. This post explains the difference between IP-targeting and cookie targeting, and how to choose what’s best for your firm.