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Discover Buyer Intent and Boost Your Content Marketing ROI

Discover Buyer Intent and Boost Your Content Marketing ROI

by Paul Mosenson | Dec 18, 2017 | Account Based Marketing, Content

B2B buyers are more than halfway through the buying cycle by the time they contact a salesperson. Thus, sales and marketing professionals have ceded most of their control over the early buying stages. Luckily, to borrow a phrase from Bob Dylan, “The times they are a-changin’.” That transformation is courtesy of Big Data, which has spurred the creation of solutions that track B2B buyer intent. They can help you to offer “intent-based” content — the right information at the right time to the right people.

How LinkedIn Sales Navigator Can Generate Qualified Leads

How LinkedIn Sales Navigator Can Generate Qualified Leads

by Paul Mosenson | Jul 23, 2017 | Account Based Marketing, Social Selling

Sales Navigator allows users to discover “hidden” decision makers at large accounts, and engage with them based on their activity. As a fellow member of LinkedIn, you are able to see where their interests lie, what they’ve done in the past, and who their contacts are. This enables you to build data on them, and if you’re using a robust predictive analytics program you’ll be able to identify precisely what the best marketing approach would be. See how it contributes to lead generation.

How to Implement an Account-Based Marketing Program in Your Firm

How to Implement an Account-Based Marketing Program in Your Firm

by Paul Mosenson | Apr 29, 2017 | Account Based Marketing, B2B Lead to Sale Process

ABM is a strategy that aligns stakeholders in sales, marketing and business development from the get go. Together, they decide which potential accounts are most likely to generate sales revenue. Then they tailor their marketing message and medium to them and reach out directly. In ABM’s purest form, you communicate with each would-be account as an individual market, using highly personalized programs that target organizations and their key stakeholders separately. Here’s how to get started.

10 Tips to Optimize Your Account Based Marketing Program

10 Tips to Optimize Your Account Based Marketing Program

by Paul Mosenson | Apr 14, 2017 | Account Based Marketing

Account Based Marketing programs are showing up in nearly every organization, but far too many show unimpressive returns—not because the strategy is flawed, but because the implementation is too shallow, too riddled with inefficiencies, or missing a key factor. To improve the efficiency and efficacy of your ABM program and see what it can really do, we recommend you optimize according to these ten tips.

5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

by Paul Mosenson | Apr 12, 2017 | Account Based Marketing, Content, E-Mail Marketing

Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game. The marketing department is no longer sending mass emails to key accounts. Instead, they want him to create personal emails to each person he’s targeting. Find out 5 steps to help your business development reps with their emails and ensure sales success.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

by Paul Mosenson | Feb 5, 2017 | Account Based Marketing, B2B Lead to Sale Process

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. With multiple different tools to choose from, it’s difficult to find the right one for your requirements.

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As an advisory CMO, I have the opportunity to work with a wide variety of internal marketing teams and external marketing firms. From the start Paul and his NuSpark Marketing team have impressed me with their ability to quickly become a team players and a strategic partner vs. just another vendor. They are currently leading a demand generation program for an IT client of mine targeting Enterprise and have shown an ongoing ability to present new lead generation tactics that can be measured with analytic dashboards. Paul and his team go the extra mile, think proactively and are a pleasure to work with. If you’re looking for outstanding 24/7 service I would recommend Paul and the NuSpark team for any IT or B2B firm looking for quality lead growth.

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Advisory CMO Delivering Growth for Small & Mid-Sized Companies

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NuSpark facilitated all our needs in our initial foray into internet advertising. Paul surveyed potential outlets, helped us select the sites with the best demographics, established pricing, and organized the advertising copy. Additionally, his attention-to-detail with our pay-per-click campaigns has contributed to our conversion growth and increased ROI. Paul has also been responsive, thorough and informed. I would highly recommend him and his team for any b2b company looking to grow within interactive channels.

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Vice President of Marketing, Perry Videx Corporation

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NuSpark has been extremely valuable with helping us develop a comprehensive demand generation plan in the United States and Europe. Utilizing their full scope of inbound marketing and content development services, our lead generation goals were far exceeded. Paul and his team have provided exceptional service and are always coming up with new marketing ideas for us to implement. I would highly recommend Paul and his team to any firm looking to grow the number of quality leads in their funnel.

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Jamil Khan

Paul Mosenson has proven to be a great partner for us. What I appreciate the most is that he's always proactive, constantly looking to improve our campaigns and find new lead sources. He's accessible 24/7; unlike many agencies, you never question whether Paul is committed to your success. He's like an extension of your team. Additionally, he's a thought leader on content marketing, lead nurturing, the buyer's journey, and demand generation. NuSpark has nailed our content, which isn't easy for a technical SaaS product such as ours. Jamil Khan

Director of Product Marketing, Galileo Performance Explorer

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