by Paul Mosenson | Oct 6, 2018 | Lead Nurturing, Marketing Automation
The absolute best way to reach a potential customer is to build a relationship with them. In the old days, salespeople did this by calling on prospects either by phone or in person, to learn what their needs were and provide them with the right information at the right time, using the best media for the individual.
Nothing has changed. That’s still the best way to generate new sales, but marketing automation has changed the way we do it. Here’s how to manage your marketing automation effectively for excellent results.
by Paul Mosenson | Sep 23, 2018 | Marketing Strategy, Mosey's Marketing Minutes
You know, before beginning any new marketing program for your product or service, or if you’re evaluating your current marketing program, sometimes it’s good to relook at your own products and services from a value proposition standpoint. Just to be sure your message is on point. Years ago I wrote a content marketing template ebook- here are the first few slides that showcase some compelling questions to think about. What makes you different? Why should prospects buy from you? Think about it.
by Paul Mosenson | Sep 9, 2018 | Mosey's Marketing Minutes, Pay-Per-Click
Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions. Choosing the right bidding type can make all the difference in your paid search performance. That means conversion rate, cost per conversion, and return on investment.
by Paul Mosenson | Aug 23, 2018 | Content
While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy.
To avoid the feeling that your money and effort is going to waste you need to set up your content marketing program on a firm foundation. And the keystone of that groundwork is your goals. Without objectives, you cannot measure results. That means you have no way of knowing whether your content is helping your business.
by Paul Mosenson | Aug 12, 2018 | Conversion Tactics, Mosey's Marketing Minutes, Video Posts
Video marketing is a powerful tactic to promote, brand, and grow your business online. More prospects are interacting with videos today than ever before.
Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.
Take a look at these stats
by Paul Mosenson | Aug 6, 2018 | Marketing Strategy, Tactical Services
Data-driven ads are targeted at individual prospects. When a user visits a company’s website, it records and stores information in the form of cookies. Online advertising networks also store similar user information, and the more sources of data available, the better the targeting is.
by Paul Mosenson | Jul 29, 2018 | Conversion Tactics, Mosey's Marketing Minutes, Pay-Per-Click
There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages,...
by Paul Mosenson | Jul 24, 2018 | Mosey's Marketing Minutes
Is Advanced Television part of your media buying strategy? Here’s an introduction to connected TV and addressable TV. ....
by Paul Mosenson | Jul 8, 2018 | Mosey's Marketing Minutes
Learn how to track website conversions that are considered events with Google Tag Manager and Google Analytics....
by Paul Mosenson | Jul 6, 2018 | Mosey's Marketing Minutes
How’s the structure of your landing pages? Is it optimized for conversion? Here a a few tips to make your lead generation landing pages as powerful as possible. TRANSCRIPT So, I have been thinking about maximizing leads or conversions for paid search campaigns I run....
