Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions. Choosing the right bidding type can make all the difference in your paid search performance. That means conversion rate, cost per conversion, and return on investment.
While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy.
To avoid the feeling that your money and effort is going to waste you need to set up your content marketing program on a firm foundation. And the keystone of that groundwork is your goals. Without objectives, you cannot measure results. That means you have no way of knowing whether your content is helping your business.
Video marketing is a powerful tactic to promote, brand, and grow your business online. More prospects are interacting with videos today than ever before.
Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.
Take a look at these stats
Data-driven ads are targeted at individual prospects. When a user visits a company’s website, it records and stores information in the form of cookies. Online advertising networks also store similar user information, and the more sources of data available, the better the targeting is.