Are you managing your marketing automation properly?

Are you managing your marketing automation properly?

The absolute best way to reach a potential customer is to build a relationship with them. In the old days, salespeople did this by calling on prospects either by phone or in person, to learn what their needs were and provide them with the right information at the right time, using the best media for the individual.

Nothing has changed. That’s still the best way to generate new sales, but marketing automation has changed the way we do it. Here’s how to manage your marketing automation effectively for excellent results.

Questions to Ask before Marketing & Launching Your Product

Questions to Ask before Marketing & Launching Your Product

You know, before beginning any new marketing program for your product or service, or if you’re evaluating your current marketing program, sometimes it’s good to relook at your own products and services from a value proposition standpoint. Just to be sure your message is on point. Years ago I wrote a content marketing template ebook- here are the first few slides that showcase some compelling questions to think about. What makes you different? Why should prospects buy from you? Think about it.

How the Heck Do You Calculate the Return from Your Content Marketing Program?

How the Heck Do You Calculate the Return from Your Content Marketing Program?

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy.

To avoid the feeling that your money and effort is going to waste you need to set up your content marketing program on a firm foundation. And the keystone of that groundwork is your goals. Without objectives, you cannot measure results. That means you have no way of knowing whether your content is helping your business.

The Statistical Proof: How Video Increases Leads & Sales

The Statistical Proof: How Video Increases Leads & Sales

Video marketing is a powerful tactic to promote, brand, and grow your business online. More prospects are interacting with videos today than ever before.
Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.
Take a look at these stats

Landing Page Conversion Tips

Landing Page Conversion Tips

How’s the structure of your landing pages? Is it optimized for conversion?  Here a a few tips to make your lead generation landing pages as powerful as possible. TRANSCRIPT So, I have been thinking about maximizing leads or conversions for paid search campaigns I run....