Landing Page Conversion Tips

Landing Page Conversion Tips

How’s the structure of your landing pages? Is it optimized for conversion?  Here a a few tips to make your lead generation landing pages as powerful as possible. TRANSCRIPT So, I have been thinking about maximizing leads or conversions for paid search campaigns I run....
What is Mid-Funnel Content Marketing & Mapping it in the Buyer’s Journey

What is Mid-Funnel Content Marketing & Mapping it in the Buyer’s Journey

Your company is more than the products and services you sell. It’s an experience for your customer, who goes through different stages during the buying journey. From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel.
At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it.

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