How to Write a White Paper That Generates Quality Leads

How to Write a White Paper That Generates Quality Leads

A white paper emphasizes your value to your targeted audience, while allowing you to include statistics and other types of evidence.
For companies specializing in B2B solutions or processes, a white paper enables you to present your points of differentiation, prove your claims, and have the quality lead generation you need to boost your company’s growth. Here’s the best way to write and promote them to generate leads the best way.

The Advantages of Adding Marketing Consultants to Your Team

The Advantages of Adding Marketing Consultants to Your Team

Whether you’re unsure about developing a comprehensive marketing strategy for your company or about choosing technology, lack knowledge of trends or the effective use of social media, a marketing consultant is an answer. If you need a little push to start promoting your business and getting customers, or require an extra pair of hands to get your marketing done, a consultant may be an ideal solution.

The Practical Guide to Content Syndication for Lead Generation

The Practical Guide to Content Syndication for Lead Generation

Content syndication is the tactic of publishing quality, high-value material on websites that target audience groups you might not have access to, usually gated with a data collection device such as a contact form, a survey or a poll. These websites typically reach audiences matching your criteria with whom you have not yet formed any relationship.
Learn how to build a content syndication program that attracts qualified leads

Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. In fact, Bing and Yahoo have both grown over the past year, which means they must be doing something right.

The benefits of implementing a native advertising strategy

The benefits of implementing a native advertising strategy

As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material. Paid marketing content that looks and feels like the “real” thing, i.e. journalistic material, a feature article or a scientific report, is called native advertising because it appears “native” to the channel through which it’s delivered. It naturally follows the form and function of the user experience in which it is placed. Trickery. Well maybe, but It actually offers a range of benefits for both the publisher and the reader.

It’s used mostly in B2B environments or long-term B2C sales, and requires a number of steps and components to make it successful, depending on the size and complexity of your average sale. These could include building awareness, achieving relevant positioning in your market, and “marrying” your marketing strategy with your sales process.

Techniques and tactics for robust demand generation management

Techniques and tactics for robust demand generation management

Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering.

It’s used mostly in B2B environments or long-term B2C sales, and requires a number of steps and components to make it successful, depending on the size and complexity of your average sale. These could include building awareness, achieving relevant positioning in your market, and “marrying” your marketing strategy with your sales process.

Are you managing your marketing automation properly?

Are you managing your marketing automation properly?

The absolute best way to reach a potential customer is to build a relationship with them. In the old days, salespeople did this by calling on prospects either by phone or in person, to learn what their needs were and provide them with the right information at the right time, using the best media for the individual.

Nothing has changed. That’s still the best way to generate new sales, but marketing automation has changed the way we do it. Here’s how to manage your marketing automation effectively for excellent results.

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