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Facebook for Lead Generation: An Overview of Lead Ads

Facebook for Lead Generation: An Overview of Lead Ads

With lead ads, potential customers can sign up for what you’re offering, and you’ll get contact info to follow up with them. When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more

Building a Marketing Technology Stack for Your Demand Generation Efforts

Building a Marketing Technology Stack for Your Demand Generation Efforts

Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data. A set of software tools used to achieve a specific goal is referred to as a technology stack, and an effective marketing technology stack is important for the success of demand generation efforts. A martech stack, according to AdAge, is a “number of different technologies from a number of different companies, intended to attract and retain customers and get them from A to B in the most efficient way possible.” Let’s learn how to build your stack.

How to Produce Content for SEO; Content Factors for High Rank

How to Produce Content for SEO; Content Factors for High Rank

Content marketing and search engine optimization have undergone drastic changes in the past few years, many of which were necessary and overdue to improve the user experience online. As a result, many marketers are unsure how to effectively reach their desired readership and maintain the highest SEO rankings. This post gives a few insights on how to write and deploy content for better rankings.

Cost Per Click Reduction Strategy in Google AdWords

Cost Per Click Reduction Strategy in Google AdWords

If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problems. The problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. So for this post, let’s conquer steps to reduce that cost per click, with the goal to generate more clicks within your budget; and ensure those clicks are quality clicks that improve ROI

How to Create Content for a Winning  Account-Based Marketing Strategy

How to Create Content for a Winning Account-Based Marketing Strategy

Content marketing works best when you get the right content to the right people at the right accounts at the right time and in the right format. So when you pair account-based marketing, which is all about micro-segmenting your market for relevant messaging, with content marketing, you have a winning duo.

Now your goal is to turn one-size-fits-all content into information that speaks directly to an industry, organization, or a role. To fuel an account-based marketing program with customized content, however, may seem like a mammoth task. Find out the steps you can take to move toward that goal.

Who Owns Twitter (Marketing or Sales)?

Who Owns Twitter (Marketing or Sales)?

Promoting a quality product or service alone isn’t typically enough to move the needle on Twitter. You need to back it up with the kind of brand connection that can only come from building relationships, so it’s critical to learn, engage, and most importantly, listen. Who should be using Twitter more, Marketing or Sales? The fast-paced nature of the platform becomes much more manageable when you lock in on your target B2B audience, listen to what they have to say, and plan your engagement accordingly. In this article, we discuss who needs to take the initiative and why.

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