What is Mid-Funnel Content Marketing & Mapping it in the Buyer’s Journey

What is Mid-Funnel Content Marketing & Mapping it in the Buyer’s Journey

Your company is more than the products and services you sell. It’s an experience for your customer, who goes through different stages during the buying journey. From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel.
At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it.

How to Optimize Ads and Save Money on Google AdWords

How to Optimize Ads and Save Money on Google AdWords

Do you want to control your advertising budget? Do you need to attract web traffic rapidly? If so, then using Google AdWords is an ideal solution.

But there’s a downside.

Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. Again. And again. And yet again.

That means you need to optimize your ads for the best results and get more for your money.

Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Understanding the differences between demand generation, lead generation and inbound marketing is paramount for business leaders to make logical decisions about where best to apply marketing dollars. We’ve put together this primer to help you identify primary characteristics and key tactics of these disciplines, so you confidently develop a strategy that includes all three.

Get a Boost in Leads in 2018. Try Lead Booster- Get a White Paper, Demand Gen Plan at a Great Price Sign Up
Hello. Add your message here.