Account Based Marketing programs are showing up in nearly every organization, but far too many show unimpressive returns—not because the strategy is flawed, but because the implementation is too shallow, too riddled with inefficiencies, or missing a key factor. To improve the efficiency and efficacy of your ABM program and see what it can really do, we recommend you optimize according to these ten tips.
Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game. The marketing department is no longer sending mass emails to key accounts. Instead, they want him to create personal emails to each person he’s targeting. Find out 5 steps to help your business development reps with their emails and ensure sales success.
Content marketing and search engine optimization have undergone drastic changes in the past few years, many of which were necessary and overdue to improve the user experience online. As a result, many marketers are unsure how to effectively reach their desired readership and maintain the highest SEO rankings. This post gives a few insights on how to write and deploy content for better rankings.
If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problems. The problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. So for this post, let’s conquer steps to reduce that cost per click, with the goal to generate more clicks within your budget; and ensure those clicks are quality clicks that improve ROI
Content marketing works best when you get the right content to the right people at the right accounts at the right time and in the right format. So when you pair account-based marketing, which is all about micro-segmenting your market for relevant messaging, with content marketing, you have a winning duo.
Now your goal is to turn one-size-fits-all content into information that speaks directly to an industry, organization, or a role. To fuel an account-based marketing program with customized content, however, may seem like a mammoth task. Find out the steps you can take to move toward that goal.
As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. With multiple different tools to choose from, it’s difficult to find the right one for your requirements.
Promoting a quality product or service alone isn’t typically enough to move the needle on Twitter. You need to back it up with the kind of brand connection that can only come from building relationships, so it’s critical to learn, engage, and most importantly, listen. Who should be using Twitter more, Marketing or Sales? The fast-paced nature of the platform becomes much more manageable when you lock in on your target B2B audience, listen to what they have to say, and plan your engagement accordingly. In this article, we discuss who needs to take the initiative and why.
Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people. This post explains the difference between IP-targeting and cookie targeting, and how to choose what’s best for your firm.
If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. And hopefully, a healthy percentage are evergreen, compounding posts that are building SEO traffic over time. While you’re doing everything you can to bring your posts greater visibility, it only makes sense to find as many ways as possible to capture leads from those visitors. Here are three often missed opportunities for forms and customer interaction to help you do just that.
The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome. One of the trickiest considerations when taking this opportunity in hand is content deployment; poorly handled, it can render the entire endeavor pointless, no matter how perfectly other aspects of execution are completed. To successfully and consistently deploy content within your account-based marketing program, we advise you to take the following steps.