How to Create Quality Blog Posts Surprisingly Rapidly

How to Create Quality Blog Posts Surprisingly Rapidly

The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage.

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days.

So how do you go lickety-split from that blank screen to words that tempt and satisfy?

You have to change how you write. To do so, follow this prescription.

The Definitive Guide to B2B Email Marketing Subject Lines: A Roundup from the Experts

The Definitive Guide to B2B Email Marketing Subject Lines: A Roundup from the Experts

If you have ever faced the problem of low email open rates (haven’t we all?), you likely want to understand the elements of an email marketing subject line that compel someone to open an email. So I’ve rounded up some gems of wisdom from the email marketing experts — all based on research — that you can come back to again and again when writing those pesky subject lines that are oh-so important in spurring recipients to open your emails.

A Guide to Google AdWords Paid Search Bidding Strategies

A Guide to Google AdWords Paid Search Bidding Strategies

Optimizing Google AdWords campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables. One of the most important optimizations is bidding strategy, of which there are many to pick from depending on your business goals.  Most common is to grow your conversion rates, and reduce your cost-per-conversion.  Understanding all the bid strategies offered by AdWords as well as the adjustment options is integral, and we consistently keep an eye on where we can refine and tweak.

Is Programmatic Display Good for B2B advertisers?

Is Programmatic Display Good for B2B advertisers?

We hear a lot these days about the importance of delivering the right message to the right audience at the right time. This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Is it right for your firm?

How to Build Remarkable B2B Influence Online by Guest Blogging Successfully

How to Build Remarkable B2B Influence Online by Guest Blogging Successfully

To grow your business today, you must build your online influence by creating insightful content that helps your target audience.
But let’s suppose you’re already churning out blogs, e-books, videos and more. Why are you not getting the results you had anticipated? The problem is likely that your target audience is not finding you. One answer to help increase your online influence is guest blogging. Find out how to launch a remarkably successful guest blogging program that grows your audience and boosts your SEO.

Facebook for Lead Generation: An Overview of Lead Ads

Facebook for Lead Generation: An Overview of Lead Ads

With lead ads, potential customers can sign up for what you’re offering, and you’ll get contact info to follow up with them. When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more

Building a Marketing Technology Stack for Your Demand Generation Efforts

Building a Marketing Technology Stack for Your Demand Generation Efforts

Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data. A set of software tools used to achieve a specific goal is referred to as a technology stack, and an effective marketing technology stack is important for the success of demand generation efforts. A martech stack, according to AdAge, is a “number of different technologies from a number of different companies, intended to attract and retain customers and get them from A to B in the most efficient way possible.” Let’s learn how to build your stack.

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