by Paul Mosenson | Jan 21, 2019 | Account Based Marketing, E-Mail Marketing, Marketing Strategy
I’m generally a play-by-the-rules kinda gal. I feel comfortable doing things by the book and following marketing best practices.
Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. It just happens in an entrepreneurial environment. But I have to admit that when we do, I’m sometimes surprised — in spite of our unconventional behavior, we are rewarded. Find out some reasons why it may be a good idea to break the rules on occasion.
by Paul Mosenson | Jan 6, 2019 | Mosey's Marketing Minutes, Search Marketing, Tactical Services
For those folks running Google display campaigns, and you’re targeting mobile audiences, you may not want to target people within apps, or even categories of apps. The new Google Ad interface doesn’t have device options you can exclude, so you need AdWords editor. Take a quick look.
by Paul Mosenson | Dec 24, 2018 | Advertising, Media Planning, Pay-Per-Click
The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. In fact, Bing and Yahoo have both grown over the past year, which means they must be doing something right.
by Paul Mosenson | Dec 12, 2018 | B2B Lead to Sale Process, Marketing Strategy
As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material. Paid marketing content that looks and feels like the “real” thing, i.e. journalistic material, a feature article or a scientific report, is called native advertising because it appears “native” to the channel through which it’s delivered. It naturally follows the form and function of the user experience in which it is placed. Trickery. Well maybe, but It actually offers a range of benefits for both the publisher and the reader.
It’s used mostly in B2B environments or long-term B2C sales, and requires a number of steps and components to make it successful, depending on the size and complexity of your average sale. These could include building awareness, achieving relevant positioning in your market, and “marrying” your marketing strategy with your sales process.
by Paul Mosenson | Oct 28, 2018 | B2B Lead to Sale Process, Marketing Strategy
Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering.
It’s used mostly in B2B environments or long-term B2C sales, and requires a number of steps and components to make it successful, depending on the size and complexity of your average sale. These could include building awareness, achieving relevant positioning in your market, and “marrying” your marketing strategy with your sales process.
