by Paul Mosenson | Jun 1, 2018 | B2B Lead to Sale Process, Content
Your company is more than the products and services you sell. It’s an experience for your customer, who goes through different stages during the buying journey. From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel.
At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it.
by Paul Mosenson | May 20, 2018 | Pay-Per-Click
Negative keywords are words and phrases related to your product or service but aren’t relevant, and thus your ads would not show when those negative queries are searched for. Learn How to determine negative keywords for your business.
by Paul Mosenson | Feb 24, 2018 | B2B Lead to Sale Process, Marketing Strategy
Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Understanding the differences between demand generation, lead generation and inbound marketing is paramount for business leaders to make logical decisions about where best to apply marketing dollars. We’ve put together this primer to help you identify primary characteristics and key tactics of these disciplines, so you confidently develop a strategy that includes all three.
by Paul Mosenson | Dec 13, 2017 | B2B Lead to Sale Process, Marketing Strategy
Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1st party data that belongs to you. If they visit other sites or participate in discussions on social media platforms, it’s 3rd party data. It’s crucial to consider both when you’re trying to determine a user’s intention. Here’s an approach to lead generation with intent data.
by Paul Mosenson | Nov 17, 2017 | Advertising, Marketing Strategy
Display advertising is big business. Programmatic platforms are growing. Why? TV viewing is changing, and media habits are evolving, especially with younger audiences. Marrying power creative with targeted media channels is advertising 101, and display advertising is an important channel to build awareness and contribute to conversion; it’s just not easy to connect the dots, but research has proven the lift display brings to sales and lead generation. Don’t avoid it; embrace it.
