Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Understanding the differences between demand generation, lead generation and inbound marketing is paramount for business leaders to make logical decisions about where best to apply marketing dollars. We’ve put together this primer to help you identify primary characteristics and key tactics of these disciplines, so you confidently develop a strategy that includes all three.

How to Use 3rd Party B2B Intent Data to Drive Leads

How to Use 3rd Party B2B Intent Data to Drive Leads

Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1st party data that belongs to you. If they visit other sites or participate in discussions on social media platforms, it’s 3rd party data. It’s crucial to consider both when you’re trying to determine a user’s intention. Here’s an approach to lead generation with intent data.

Online Display Advertising; An Overview & Benefits

Online Display Advertising; An Overview & Benefits

Display advertising is big business. Programmatic platforms are growing. Why? TV viewing is changing, and media habits are evolving, especially with younger audiences. Marrying power creative with targeted media channels is advertising 101, and display advertising is an important channel to build awareness and contribute to conversion; it’s just not easy to connect the dots, but research has proven the lift display brings to sales and lead generation. Don’t avoid it; embrace it.

A Guide to Google AdWords Paid Search Bidding Strategies

A Guide to Google AdWords Paid Search Bidding Strategies

Optimizing Google AdWords campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables. One of the most important optimizations is bidding strategy, of which there are many to pick from depending on your business goals.  Most common is to grow your conversion rates, and reduce your cost-per-conversion.  Understanding all the bid strategies offered by AdWords as well as the adjustment options is integral, and we consistently keep an eye on where we can refine and tweak.

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