Optimizing Google AdWords campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables. One of the most important optimizations is bidding strategy, of which there are many to pick from depending on your business goals. Most common is to grow your conversion rates, and reduce your cost-per-conversion. Understanding all the bid strategies offered by AdWords as well as the adjustment options is integral, and we consistently keep an eye on where we can refine and tweak.
Sales Navigator allows users to discover “hidden” decision makers at large accounts, and engage with them based on their activity. As a fellow member of LinkedIn, you are able to see where their interests lie, what they’ve done in the past, and who their contacts are. This enables you to build data on them, and if you’re using a robust predictive analytics program you’ll be able to identify precisely what the best marketing approach would be. See how it contributes to lead generation.
We hear a lot these days about the importance of delivering the right message to the right audience at the right time. This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Is it right for your firm?
With lead ads, potential customers can sign up for what you’re offering, and you’ll get contact info to follow up with them. When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more
Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data. A set of software tools used to achieve a specific goal is referred to as a technology stack, and an effective marketing technology stack is important for the success of demand generation efforts. A martech stack, according to AdAge, is a “number of different technologies from a number of different companies, intended to attract and retain customers and get them from A to B in the most efficient way possible.” Let’s learn how to build your stack.