B2B buyers are more than halfway through the buying cycle by the time they contact a salesperson. Thus, sales and marketing professionals have ceded most of their control over the early buying stages. Luckily, to borrow a phrase from Bob Dylan, “The times they are a-changin’.” That transformation is courtesy of Big Data, which has spurred the creation of solutions that track B2B buyer intent. They can help you to offer “intent-based” content — the right information at the right time to the right people.
The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage.
It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days.
So how do you go lickety-split from that blank screen to words that tempt and satisfy?
You have to change how you write. To do so, follow this prescription.
If you have ever faced the problem of low email open rates (haven’t we all?), you likely want to understand the elements of an email marketing subject line that compel someone to open an email. So I’ve rounded up some gems of wisdom from the email marketing experts — all based on research — that you can come back to again and again when writing those pesky subject lines that are oh-so important in spurring recipients to open your emails.
To grow your business today, you must build your online influence by creating insightful content that helps your target audience.
But let’s suppose you’re already churning out blogs, e-books, videos and more. Why are you not getting the results you had anticipated? The problem is likely that your target audience is not finding you. One answer to help increase your online influence is guest blogging. Find out how to launch a remarkably successful guest blogging program that grows your audience and boosts your SEO.
Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game. The marketing department is no longer sending mass emails to key accounts. Instead, they want him to create personal emails to each person he’s targeting. Find out 5 steps to help your business development reps with their emails and ensure sales success.