by Carolyn Frith | Jul 7, 2017 | Content
To grow your business today, you must build your online influence by creating insightful content that helps your target audience.
But let’s suppose you’re already churning out blogs, e-books, videos and more. Why are you not getting the results you had anticipated? The problem is likely that your target audience is not finding you. One answer to help increase your online influence is guest blogging. Find out how to launch a remarkably successful guest blogging program that grows your audience and boosts your SEO.
by Carolyn Frith | Apr 12, 2017 | Account Based Marketing, Content, E-Mail Marketing
Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game. The marketing department is no longer sending mass emails to key accounts. Instead, they want him to create personal emails to each person he’s targeting. Find out 5 steps to help your business development reps with their emails and ensure sales success.
by Carolyn Frith | Feb 24, 2017 | Content
Content marketing works best when you get the right content to the right people at the right accounts at the right time and in the right format. So when you pair account-based marketing, which is all about micro-segmenting your market for relevant messaging, with content marketing, you have a winning duo.
Now your goal is to turn one-size-fits-all content into information that speaks directly to an industry, organization, or a role. To fuel an account-based marketing program with customized content, however, may seem like a mammoth task. Find out the steps you can take to move toward that goal.
by Carolyn Frith | Nov 16, 2016 | Content
You cannot expect results from content marketing overnight. But what is reasonable? In this article you’ll find some guidelines against which you can gauge your success and some tips on how to speed up your results.
by Carolyn Frith | Sep 7, 2016 | Content, Marketing Strategy
As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”
Here’s some food for thought.
