Executive Director, Social Media & Content Marketing Alliance
Apryl Parcher is a marketing content and social media expert with over 25 years of business experience. She has written highly targeted marketing copy and branding strategies for both B-2-B and B-2-C clients across the United States and Europe. Using a “content first” philosophy, she helps businesses assimilate a focused social media strategy into their marketing plans, and has helped her clients improve their social engagement and increase communities with many thousands of fans, followers and connections.
Co-author of an Amazon Best-Selling book, Solving the social media Puzzle: 7 Simple Steps to Planning a Social Media Marketing Strategy for Your Business, Apryl speaks and conducts workshops and seminars for business associations on marketing and social media topics. She has conducted seminars and social media training for groups such as Small Business Development Centers, Chambers of Commerce, Marketing Conferences and Universities.
When she’s not writing, tweeting, blogging or brainstorming with colleagues, Apryl likes to unwind with nature photography, gardening, and sailing with her husband, Ken.