Choosing the Right Bidding Strategy for Google Ads- Paid Search

An overview of bidding strategies for Google Ads.  Which bidding approach is right for you?


Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions.  Choosing the right bidding type can make all the difference in your paid search performance.   That means conversion rate, cost per conversion, and return on investment.  Most of my clients are on manual bidding with enhanced CPC or cost per click,  that allows some automation to maximize conversions.

There are also automated bidding options that Allow Google to do much of the bidding optimizations based on historical data and machine learning.  Let’s take a look at the options and see which approach is right for you.

As you can see there are many options.  It’s usually best to do an experiment and test bidding tactics over a period of time then determine which approach reaches your goals more effectively.



About Paul Mosenson

NuSpark Marketing Founder, Chief Lead Generation Strategist and Online Media Director An experienced B2B and B2C marketer, Paul has been helping clients generate leads and grow their businesses for over 25 years. Paul helps plan and optimize marketing and lead generation programs.