The Statistical Proof: How Video Increases Leads & Sales

There are many types of website conversions.  Here is how to track them all with Google Ads for better, more complete optimization and reporting.  You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform.



Video marketing is a powerful tactic to promote, brand, and grow your business online. More prospects are interacting with videos today than ever before.

Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.

Take a look at these stats

51% of marketing professionals worldwide name video as the type of content with the best ROI.

59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

Video on a landing page can increase conversions by 80% or more.

An initial email with a video receives an increase click-through rate by 96%.

Businesses and marketers who used video ended up growing revenue 49% faster than non-video users in 2017.

97% of marketers say video has helped increase user understanding of their product or service.

76% say it helped them increase sales.

81% of people have been convinced to buy a product or service by watching a brand’s video.

69% of people have been convinced to buy a piece of software or application by watching a video.

85% of people say they’d like to see more video from brands in 2018.

Searches related to “how to” on YouTube have grown 70% year on year.

Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t

65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video

Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats.

73% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. 


The opportunity to attract qualified leads and convert more users through video marketing is bigger than ever before.  Take the plunge!   Think about it..

About Paul Mosenson

NuSpark Marketing Founder, Chief Lead Generation Strategist and Online Media Director An experienced B2B and B2C marketer, Paul has been helping clients generate leads and grow their businesses for over 25 years. Paul helps plan and optimize marketing and lead generation programs.